Marketing Manager

Marketing Manager

Are you keen on positioning brands at the forefront of young adults minds? Do you like coming up with exciting ways to engage with an audience in both the digital and physical realms?

If you would like to help make financial literacy fun and accessible to young adults around the world, then this is the role for you. The Simple Sum (TSS) is on the hunt for a Marketing Manager/Lead, who has a genuine interest in personal finance, and is not afraid to experiment and try new ideas (yes, even the outrageous ones) based on data points and analytics.

You should be a team leader with excellent communication skills as you’ll be working with a team that’s spread across the region.

Responsibilities

• Design social strategies for The Simple Sum in various markets
• Build and execute 360 marketing campaigns and pilot new social platforms to strength The Simple Sum’s brand positioning in the region
• Be metric-focused, understanding and setting KPIs related to growth and engagement
• Analyse performance data from Facebook Ads Manager and Google Analytics to optimise our content reach
• Be on the pulse with social and viral trends, and brainstorm with the team to create relevant eye-catching content 
• Work with and manage third-party social agencies and/or freelancers
• Manage The Simple Sum website, including enhancements and new features to boost engagement rates
• Develop a strong community
• Build a playbook of marketing policies and strategies to be implemented in new markets
• Monitor and respond to all social media queries, feedback, topic, trends and comments
• Measure our social sentiments through social listening

Requirements

• Minimum of 5 years' marketing experience across various types of marketing segments, with a strong focus in digital marketing
• Experience in working across multiple markets with various channels and sales environments, social media management, content strategy and execution.
• Hands-on experience planning and executing social paid campaigns on various social channels, including Facebook, Instagram and YouTube
• Proficiency with Google Analytics, Google Ads (Search and Display) and Google Tag Manager.
• Experience with CRMS and automations tools such as Active Campaign
• Experience with building and growing online communities
• Technologically savvy
• Outstanding communication skills (verbal and written)
• Problem-solving aptitude
• Ability to handle and prioritize multiple projects and adjust to tight deadlines with minimum supervision
• Familiarity with Adobe Creative Suite is a plus.

About the The Simple Sum

TSS is a go-to source for personal finance empowerment. We help young adults understand financial concepts and the pathways open to them, via content that’s entertaining and informative. In less than two short years, we’ve hit some rewarding milestones. Now, we’re looking for amazing and inspiring individuals to share our journey and join our awesome, diverse team