Campaign Manager – Malaysia (On-Site)
Role Overview
We are looking for a hands-on, organised Campaign Manager to plan, run and optimise our marketing campaigns in Malaysia and Brunei. You will turn business goals into campaigns across digital, Social, CRM, Events and Creator Partnerships, working closely with the Regional Marketing team, content creators, agencies and internal stakeholders. A good understanding of the Malaysian market, its audiences, culture and media landscape is key to this role.
Why Join Us?
- Own the Malaysian market: play a central role in shaping how our brand shows up in Malaysia, from campaign idea to results.
- Broad, integrated scope: work across paid media, social, CRM, events, content and influencer partnerships, not just one channel.
- Growth and exposure: work alongside regional teams and senior marketers, with room to grow as the market scales.
Key Responsibilities
1. Campaign Planning
- Plan and run integrated campaigns for Malaysia that support business goals and targets.
- Build campaign plans across paid ads, social media, CRM, events, content and partnerships.
- Manage campaign timelines, budgets and KPIs.
- Plan around key Malaysian moments such as Hari Raya, Chinese New Year, Deepavali, Merdeka and Malaysia Day.
2. Execution and Optimisation
- Manage campaigns from brief to launch, through optimisation and post-campaign review.
- Work with stakeholders (design, risk, support etc.) to deliver campaigns on time.
- Monitor performance across channels (e.g. Meta, TikTok, display) and adjust to improve results.
- Make sure all campaigns follow brand guidelines and regulatory requirements.
3. Local Market and Partnerships
- Bring local insight to campaigns so messaging and creative connect with Malaysian audiences.
- Help identify and manage local KOLs, creators and event partners.
- Support bilingual (English and Bahasa Malaysia) campaign content.
4. Reporting and Collaboration
- Track campaign performance and prepare clear reports with insights and recommendations.
- Work closely with sales/BD, product, regional marketing and compliance teams.
Requirements and Qualifications
- 3–5 years of experience in campaign management, digital marketing or integrated marketing.
- Experience running campaigns in the Malaysian market, with a good understanding of local audiences, culture and media habits.
- Bachelor's degree in Marketing, Business, Communications or a related field.
- Hands-on experience with paid social and digital campaigns, and comfort working with performance data.
- Strong project management and organisational skills, with the ability to manage several campaigns at once.
- Fluent in English; proficiency in Bahasa Malaysia is a strong advantage.
- Experience in fintech, financial services or online trading is a plus.
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