Role Overview
We are looking for a sharp, conceptually driven Creative Copywriter to own and elevate our brand voice across all touchpoints. Reporting to creative leadership, you are someone who thinks in big ideas—able to visualize concepts as effortlessly as you verbalize them. From punchy campaign headlines and high-converting ad copy to engaging social media content, creative briefs, and brand messaging, you will translate complex financial ideas into bold, human, and memorable storytelling.
Location: Singapore / Global
Why Join Us?
- High Creative Autonomy: You won't just be filling in text boxes on templates—you'll help shape brand campaigns, conceptualise creative territories, and craft the voice of a modern global fintech brand.
- True Cross-Functional Impact: Work across the entire marketing ecosystem—partnering directly with Designers, Video Editors/Motion Designers, Creative Strategists, Performance Marketers, Social Media Managers, and our Creative Tech Lead to bring big ideas to life visually and verbally.
- Fast-Paced, No Bureaucracy: We value smart wordplay, clear narrative, and speed. You'll have the freedom to pitch bold ideas and see them built and launched quickly.
Key Responsibilities
- Conceptual Storytelling & Campaign Messaging:
- Partner with creative and strategic leads to brainstorm, conceptualise, and develop strong campaign ideas, messaging frameworks, and creative territories.
- Translate abstract concepts and product features into clear, compelling visual and verbal narratives.
- Multi-Channel Copy Execution:
- Write high-impact campaign headlines, taglines, sub-copy, and calls-to-action (CTAs) for key visual assets and digital ads.
- Craft engaging, platform-native copy for social media captions, short-form video scripts, landing page content, and email campaigns.
- Brand Voice & Tonality Ownership:
- Grasp, adapt, and maintain our brand tonality across diverse global markets and regional campaign requirements.
- Build and maintain copy guidelines and messaging playbooks so internal teams maintain voice consistency.
- Cross-Functional Marketing Collaboration:
- Work hand-in-hand with Designers and Video Editors to ensure copy and visual execution complement each other seamlessly.
- Collaborate with Social Media, Performance, and Lifecycle teams to iterate on copy variations based on real-time audience engagement, conversion rates, and ad performance data.
Requirements & Qualifications
- 3–5 years of agency or in-house experience as a Creative Copywriter, Conceptual Copywriter, or Brand Copywriter (Mid to Senior level).
- Strong Portfolio / Book: Must demonstrate conceptual thinking, high-impact campaign headlines, social media copy, and multimedia campaign execution.
- Exceptional ability to visualise ideas and articulate creative concepts clearly to non-writing stakeholders.
- Strong versatility in tone—able to write clever, punchy, and modern copy without falling into corporate jargon or rigid financial fluff.
- Comfortable working in a fast-paced environment with tight production turnarounds.
- Prior experience or interest in Fintech, Tech, Gaming, or Trading is a strong plus.