Senior Campaign Manager/Head of Campaigns

Role Overview

We are looking for an experienced, highly organised Senior Campaign Manager / Head of Campaigns to lead the planning, execution, and optimisation of integrated marketing campaigns across multiple global markets. In this strategic leadership role, you will translate commercial business objectives into high-impact campaigns across digital, offline, events, CRM, and social channels—managing cross-functional teams, regional marketers, and senior stakeholders to ensure brand consistency and revenue growth worldwide.

Location: Singapore / Global

Why Join Us?

• • Global Scale & Ownership: Lead and scale multi-market campaign architectures across diverse international regions with end-to-end strategic oversight.
  • True Integrated Scope: Drive 360-degree campaign ecosystems spanning digital acquisition, brand activations, CRM, events, content, and creator partnerships.
  • Leadership & Impact: Mentor regional marketing teams, establish global campaign processes, and collaborate directly with senior leadership to shape commercial strategy.

Key Responsibilities

1. 1. Global Campaign Strategy & Planning:
   • Develop and lead end-to-end integrated marketing campaign strategies aligned with global business objectives and commercial targets.
   • Architect 360-degree campaign plans spanning digital ads, events, partnerships, content, CRM, and social media.
   • Establish master campaign timelines, budget allocations, resource plans, and performance metrics across multiple simultaneous markets.
   1. Execution, Governance & Risk Management:
   • Oversee campaign lifecycles from initial concept through launch, optimisation, and post-campaign analysis.
   • Proactively identify bottlenecks, manage risks, and resolve execution roadblocks across internal departments and external agencies.
   • Maintain strict brand consistency, regulatory alignment, and production quality standards across all regional rollouts.
   1. Team Leadership & Process Standardisation:
   • Lead, mentor, and empower campaign managers and regional marketing teams, fostering a high-performance, collaborative culture.
   • Establish standardised campaign playbooks, approval workflows, and operational best practices across regional hubs.
   1. Stakeholder Alignment & Performance Reporting:
   • Act as the primary bridge between senior leadership, product teams, sales/BD, regional marketers, and agency partners.
   • Define campaign KPIs, analyse full-funnel performance metrics, and present actionable performance reports and optimisation strategies to executive management.

Requirements & Qualifications

• • 5–8+ years of experience in campaign management, integrated marketing, or marketing operations (including experience managing global or regional teams).
  • Bachelor's Degree in Marketing, Business, Communications, or a related discipline.
  • Proven track record of architecting and executing large-scale, multi-regional, or global marketing campaigns.
  • Strong leadership skills with experience managing cross-functional teams, regional marketers, and senior executive stakeholders.
  • Outstanding project management, multi-tasking, organizational, and analytical capabilities.
  • Prior experience in Fintech, Financial Services, Tech, or high-LTV digital industries is highly preferred.