Role Overview
We are looking for an energetic, trend-savvy Social Media Manager to own, grow, and execute our global social media presence across Facebook, X (Twitter), TikTok, LinkedIn, and Instagram. Sitting at the heart of our brand visibility, you will blend creative content strategy, platform-native production, community building, and technical livestream operations (OBS) to position us as a credible, highly engaged voice in modern finance and trading education.
Location: Singapore / Global
Why Join Us?
- Global Scale & Real Reach: You won't just be scheduling generic posts—you’ll manage a multi-market, multi-platform presence reaching global audiences across social channels.
- Hands-On Production Power: We value high-impact, authentic content over corporate fluff. You’ll lead live broadcasts, work directly with market analysts, and build platform-native short-form videos.
- Creative Freedom & Speed: We move fast and keep up with platform trends, meme culture, and algorithm updates without getting bogged down in endless approval loops.
Key Responsibilities
- Global Social Strategy & Execution:
- Own and manage the multi-market content calendar across Facebook, X (Twitter), TikTok, LinkedIn, and Instagram.
- Drive daily publishing, community management, and audience engagement, maintaining a sharp, consistent brand voice.
- Monitor real-time platform trends, algorithm updates, and viral formats, adapting content strategy proactively.
- Livestream Production & Multimedia Content:
- Plan, produce, and broadcast live sessions using OBS (Open Broadcaster Software) in collaboration with Trading Analysts and subject matter experts.
- Script, edit, and produce platform-native short-form video content, creative campaign assets, and live event coverage.
- Analytics & Performance Tracking:
- Track performance metrics across all channels, translating engagement, reach, and follower data into actionable content adjustments.
- Conduct continuous A/B testing on post timing, formats, hooks, and visual styles to maximise organic distribution.
- Cross-Functional & Compliance Alignment:
- Partner with creative, strategy, and compliance teams to ensure all published content meets brand quality standards and financial services marketing regulations.
- Stay updated on ad policy and community guidelines changes across Meta, TikTok, X, and LinkedIn.
Requirements & Qualifications
- 3–5 years of proven experience managing multi-channel social media profiles for a global or fast-paced digital brand.
- Hands-on expertise in livestream production using OBS (Open Broadcaster Software) or similar broadcast tools.
- Deep platform fluency across Facebook, X, TikTok, LinkedIn, and Instagram—you know what works natively on each channel.
- Data-driven mindset with experience pulling channel analytics and tweaking content based on performance signals.
- Prior experience in Fintech, Financial Services, or Web3 is a strong plus.