Role Overview
We are looking for a proactive, growth-focused Marketing Manager to drive the planning and execution of localised marketing campaigns across Malaysia and Indonesia. Working closely with regional stakeholders and internal creative/digital teams, you will execute integrated campaigns, manage influencer partnerships, and support event marketing initiatives that build brand awareness and drive customer acquisition in key Southeast Asian markets.
Location: Malaysia / Indonesia
Why Join Us?
- Regional Market Ownership: You will directly lead, adapt, and scale marketing initiatives across two major growth markets in SEA (Malaysia & Indonesia).
- 360-Degree Marketing Scope: Touch every aspect of regional growth—from integrated digital campaigns and creator partnerships to live seminars, roadshows, and expos.
- Cross-Functional Collaboration: Work directly alongside Sales, Creative, Digital, Content, Product, and Risk teams in a fast-paced, non-hierarchical environment.
Key Responsibilities
- Regional Campaign Strategy & Localisation:
- Plan, coordinate, and execute integrated marketing campaigns across Malaysia and Indonesia.
- Adapt and localise global campaign themes to resonate natively with regional audiences, managing timelines, budgets, and asset distribution.
- Influencer & Creator Partnerships:
- Source, evaluate, negotiate with, and manage local influencers and content creators across target markets.
- Coordinate campaign briefs, monitor creator deliverables, and track campaign ROI and engagement metrics.
- Event Marketing & Activation Support:
- Partner with the Events team to market and execute regional seminars, roadshows, exhibitions, and client appreciation events.
- Coordinate promotional event collateral, lead registration setups, and support post-event reporting.
- Performance Tracking & Cross-Functional Alignment:
- Monitor campaign KPIs, build performance reports, and recommend continuous optimisations for future initiatives.
- Maintain clear project documentation and keep regional stakeholders aligned across sales, product, and compliance.
Requirements & Qualifications
- 3–5 years of hands-on experience in marketing or campaign management.
- Bachelor's Degree in Marketing, Business, Communications, or a related field.
- Proven experience managing localized marketing campaigns in Malaysia and/or Indonesia.
- Hands-on experience sourcing, negotiating with, and managing influencers/creators.
- Experience supporting marketing campaigns for live events, seminars, or trade exhibitions
- Strong project management, multi-tasking, and stakeholder management skills.
- Prior experience in Fintech, Financial Services, or Tech is a strong advantage.