Position : Marketing Executive
Department : Marketing
Reports to : Marketing Director
Role overview
We are seeking a proactive and creative Marketing Executive to support the planning, coordination, and execution of marketing initiatives that drive brand awareness, customer engagement, and business growth. Based in Kuala Lumpur, the Marketing Executive will work closely with the Marketing Director and cross-functional teams to execute integrated marketing campaigns across both digital and traditional channels, while ensuring consistent brand messaging and effective campaign delivery.
Key Responsibilities
Strategic Marketing
- Develop and implement comprehensive marketing strategies aligned with company goals and growth plans.
- Analyse market trends, customer insights, competitor activities, and industry developments to identify opportunities.
- Drive brand positioning and ensure consistent messaging across all marketing channels.
Campaign Management
- Plan, execute, and optimize integrated marketing campaigns across digital, social media, email, events, PR, and offline channels.
- Manage campaign budgets and ensure strong return on investment (ROI).
- Track campaign performance and provide actionable recommendations based on data and insights.
Digital Marketing
- Lead digital marketing initiatives, including SEO, SEM, social media, content marketing, and marketing automation.
- Oversee website performance, lead generation activities, and customer engagement strategies.
- Monitor and report on key digital metrics and marketing KPIs.
Brand Management
- Enhance brand awareness and market presence within Malaysia and regional markets.
- Ensure brand consistency across all customer touchpoints and marketing materials.
- Manage relationships with agencies, media partners, and vendors.
Stakeholder Collaboration
- Partner closely with Sales to support lead generation and customer acquisition targets.
- Collaborate with Product, Operations, and Customer Success teams to develop compelling value propositions and marketing assets.
- Support internal communications and employer branding initiatives where required.
Requirements
Experience and Background
- Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 4-6 years of progressive experience in marketing, brand management, digital marketing, or related fields.
- Proven track record in developing and executing successful marketing campaigns that drive brand awareness, customer engagement, and business growth.
- Experience in planning and executing integrated marketing initiatives across both digital and traditional channels, including social media, SEO/SEM, email marketing, content marketing, events, partnerships, PR, and brand campaigns.
- Strong experience in marketing analytics, lead generation, and campaign performance optimization.
- Experience managing marketing budgets and agency/vendor partnerships is an advantage.
- Experience working in any industry is welcome, preferably with established, reputable, or well-recognized organizations.