Position: Campaign Manager
Department: Marketing
Reports to: Marketing Director
Role Overview
The Campaign is responsible to lead the planning, execution, and performance management of integrated global marketing campaigns. This role will be responsible for managing 360-degree marketing initiatives across both online and offline channels, ensuring campaigns are effectively executed across multiple regions including MENA, Africa, LATAM, and APAC.
The Campaign Manager will serve as the central point of coordination between global marketing stakeholders and regional marketing executives, driving campaign excellence, alignment, and performance optimization. The ideal candidate is a strong communicator, highly organized, data-driven, and capable of managing multiple campaigns simultaneously in a fast-paced global environment.
Key Responsibilities
Global Campaign Management
- Plan, develop, and execute integrated global marketing campaigns aligned with business objectives and brand strategy.
- Manage end-to-end campaign delivery across multiple regions and markets.
- Ensure consistent messaging, branding, and customer experience across all marketing channels and geographies.
- Develop campaign timelines, project plans, and execution frameworks to ensure successful delivery.
360-Degree Marketing Execution
- Lead campaign activities across a broad range of online and offline channels, including:
- Digital Marketing
- Social Media
- Email Marketing
- Paid Media
- Content Marketing
- Webinars and Virtual Events
- Field Marketing
- Trade Shows and Conferences
- Partner Marketing
- PR and Communications
- Customer Engagement Programs
- Ensure all campaign elements are integrated to deliver a seamless customer journey.
Regional Stakeholder Management
- Partner closely with Marketing Executives and Marketing teams across MENA, Africa, LATAM, and APAC to coordinate campaign execution.
- Act as the primary liaison between global marketing and regional teams.
- Provide guidance, support, and best practices to ensure campaign objectives and timelines are achieved.
- Facilitate regular campaign review meetings and status updates with regional stakeholders.
Campaign Performance & Reporting
- Monitor campaign execution and performance across all regions.
- Establish and track campaign KPIs, providing insights and recommendations for optimization.
- Analyse campaign effectiveness, engagement metrics, lead generation, pipeline contribution, and ROI.
- Prepare and present campaign performance reports to key stakeholders and leadership teams.
Project & Budget Management
- Manage multiple campaigns concurrently while ensuring deadlines and quality standards are met.
- Coordinate internal teams, external agencies, and vendors as required.
- Support campaign budget planning, allocation, and tracking.
- Identify risks and proactively implement mitigation plans.
Requirements:
Experience & Background
- Bachelor's Degree in Marketing, Business, Communications, or a related field.
- Minimum 5 years of experience in Marketing Campaign Management, Integrated Marketing, Demand Generation, or a related marketing function.
- Proven experience managing regional or global marketing campaigns across multiple markets.
- Strong understanding of 360-degree marketing and integrated campaign execution.
- Experience overseeing both online and offline marketing channels.
- Demonstrated ability to manage multiple projects and stakeholders simultaneously.
- Strong analytical skills with experience measuring and optimizing campaign performance.
- Excellent written and verbal communication skills.