Digital Marketing Executive (Advertising)

Job Summary

We are looking for a performance-driven Digital Marketing Executive (Advertising) to join The Raw. team. This role focuses on driving traffic, engagement, and sales conversions through data-driven campaign execution, continuous optimization, and effective budget management.

Key Responsibilities

1. Campaign Execution

• Launch and manage advertising campaigns across Meta, TikTok, Google, Shopee, and Lazada
• Ensure campaigns are executed in line with marketing objectives and timelines
• Monitor campaign delivery, budget pacing, and overall performance to achieve optimal results

2. Performance Monitoring & Optimization

• Track and analyze key metrics, including ROAS, CTR, CPC, and conversion rates
• Identify underperforming campaigns and implement optimization strategies
• Scale high-performing campaigns to maximize return on ad spend
• Assist in setting up and monitoring tracking tools (Meta Pixel, TikTok Pixel, Google Tag) to ensure accurate data tracking

3. Budget & Platform Management

• Manage and optimize advertising budgets across multiple platforms
• Allocate budgets based on campaign performance and business priorities
• Optimize campaigns using platform-specific tools (Meta Ads, TikTok Ads, Shopee Ads, Lazada Sponsored Solutions)

4. Creative Optimization

• Collaborate with Content Strategy and Video Production teams to test and improve ad creatives
• Analyze creative performance and recommend improvements for better engagement and conversion
• Ensure all ad creatives align with campaign messaging and platform requirements

5. Reporting & Insights

• Prepare regular performance reports with actionable insights and recommendations
• Provide data-driven input to improve campaign strategies and media planning
• Identify trends, risks, and opportunities to support business growth

Requirements

• Diploma or Bachelor’s Degree in Marketing, Advertising, or related fields
• 1–3 years of experience in performance marketing or paid media (fresh graduates with relevant internship experience are encouraged to apply)
• Familiar with Meta Ads Manager and/or TikTok Ads Manager (experience with Shopee/Lazada Ads is an advantage)
• Strong analytical skills with the ability to interpret data and optimize performance
• Able to manage multiple campaigns and budgets in a fast-paced environment
• Good coordination and communication skills when working with internal teams
• Detail-oriented, proactive, and results-driven

Nice to Have

• Experience in e-commerce or social commerce (TikTok Shop, Shopee, Lazada)
• Familiarity with Google Ads or YouTube Ads
• Understanding of how creative performance impacts ad results

Why Join The Raw?

• Be part of a structured Creator × Video Editor × Ads ecosystem
• Direct impact on business growth and revenue performance
• Opportunity to manage real budgets and scale campaigns
• Fast-paced, data-driven, and growth-focused environment