Marketing, Manager/Senior Manager

Role : Manager/Senior Manager, Marketing

Start Date : Immediate

Employment Type : Full time, 2-Year Contract (renewable)

Location : Kuala Lumpur, Malaysia

Mission for the Role

The mission of this role is to build and sustain a strong brand for TFM through branding and marketing strategies, partnerships and activities which will ultimately drive long-term growth, sustainability and impact for the organisation in the education system.

Growth Team Context

You will be part of the Growth function, which comprises of the following teams:

• Marketing
• Partnership Development 

This role will report to the Head of Growth.

Key Priorities

You will be overseeing and leading the Marketing team, especially in the following areas:

• Brand Development and Management (40%) 
• Content and Social Media Marketing (15%)
• Campaign and Data Analytics (20%)
• Public Relations and Media (15%)

Key Responsibilities 

• Build and strengthen TFM’s brand as a key influencer and leader in education
• Lead the planning for TFM’s Brand Strategy, increase awareness and deepen the understanding of the work TFM is doing amongst the public.
• Strategise and seek media opportunities and platforms to advocate for the mission and strengthen TFM’s value-add and presence as an education thought leader.
• Be the brand lead and drive the overall brand narrative and visual identity internally within TFM and externally with partners, supporters and other key stakeholders.
• Proactively identify and manage issues that may detract and jeopardise TFM’s brand to safeguard TFM’s reputation. 

• Strengthen TFM’s media presence
• Develop and implement media strategies (Eg. strategic partnerships, developing press releases)
• Build relationships with key media titles, personnel, influencers & external ambassadors to increase awareness and establish TFM as a thought leader and influencer in the education space.
• Be TFM’s representative for the media to manage and mitigate issues and risks that TFM may face that would impact our reputation. 
• Ensure that TFM is portrayed accurately and positively through news coverage.

• Increase awareness and gain leads through data-informed campaigns or marketing activities 
• Lead the conceptualisation and development of recruitment and donation campaigns to inspire action among target audiences.
• Strengthen TFM’s digital marketing capabilities to increase awareness about TFM and gain recruitment and donation leads through multiple digital marketing channels. 
• Keep abreast and updated on digital marketing trends and seek out partnerships to drive this as an area of growth for TFM.
• Lead brand performance reporting and make data-informed decisions with website, social media and advertising analytics.  

• Support and strengthen TFM’s social media and content strategy
• Be a strong thought partner and advise on overall strategy and approach to social media content.
• Support the Marketing team through content creation (writing), specifically in areas such as vetting through and editing social media content, long-form content and press releases.

• Oversee, craft and align TFM’s movement and external communications strategy 
• Align internal functions to a consistent brand voice.
• Work with internal functions and the CEO to drive and craft high-impact key communications to external stakeholders and the TFM movement.

• Team culture and development:
• Lead, manage and develop the Marketing team comprising Marketing Associates and Senior Associates.
• Contribute to developing Growth team culture by collectively brainstorming and driving team engagement efforts with other Growth managers.
• Establish structures, processes and enhance ways of working to improve team effectiveness.
• Contribute to the overall organisational strategy and culture as an active participant and contributor to the discussions and initiatives in the Extended Leadership Team (ELT) space. 

Competencies

• At least 7-8 years of experience in public relations, branding, or marketing roles; experience managing teams across different portfolios
• Experience in developing and implementing brand and marketing strategy, identity and positioning
• Strong public relations and media engagement skills
• Wide network of contacts within the marketing, media, public relations and its relevant industries
• Content creation and digital marketing skills are desired
• Strong interpersonal skills and ability to work collaboratively with all levels of employees and stakeholders
• Ability to be flexible and adaptive in a fast-paced and complex environment
• Resourceful and can work under tight deadlines and high-pressure situations
• Intellectually curious, a proactive problem-solver, able to execute ideas and be empathetic
• Believes in a strong organisational culture and the importance of community in the workplace
• Humility, compassion, and aptitude for learning
• Able to navigate cultural differences and can comfortably work with people from different backgrounds
• Strong written and verbal communication skills, with high proficiency in English and intermediate proficiency in Bahasa Malaysia is required
• Ability to travel, work on some weekends, and other times as needed