Marketing Manager (Education)

Job Responsibilities:

Digital Marketing Strategy

• Develop and execute comprehensive digital marketing strategies aligned with company growth objectives.
• Plan, implement, and optimise multi-channel marketing campaigns across web, search, and social platforms.
• Monitor digital trends and emerging technologies to keep the brand competitive.
• Website development & management - lead the development, optimisation, and maintenance of the company website to ensure strong performance, usability, and conversion.
• Collaborate with designers and developers to improve UX/UI, site structure, and customer journey.
• Ensure website content is aligned with SEO best practices and brand messaging.
• Manage website analytics and conversion optimisation initiatives.
• Search Engine Optimisation (SEO) - develop and implement on-page and off-page SEO strategies to improve search rankings and organic traffic.
• Conduct keyword research, technical SEO audits, and content optimisation.
• Monitor SEO performance and continuously optimise based on analytics and insights.
• Search Engine Marketing (SEM) - plan, manage, and optimise paid search campaigns (Google Ads etc.).
• Manage budgets, bidding strategies, and ad performance.
• Track and report on ROI, CPC, CTR, and conversion rates.

Social Media Management

• Develop and execute social media strategies across platforms such as Facebook, Instagram, YouTube, WhatsApp, LinkedIn and others relevant to the brand.
• Manage content calendars, engagement, and community management.
• Monitor performance metrics and optimise campaigns for reach and engagement.

Branding & Content

• Ensure consistent brand identity and messaging across all digital platforms.
• Oversee the creation of marketing content including website copy, blogs, social media content, email campaigns, and marketing collateral.
• Work with design teams to maintain strong visual brand presence.

Marketing Analytics & Reporting

• Ensure consistent brand identity and messaging across all digital platforms.
• Oversee the creation of marketing content including website copy, blogs, social media content, email campaigns, and marketing collateral.
• Work with design teams to maintain strong visual brand presence.

Job Requirements:

• Bachelor’s degree in marketing, Digital Marketing, Communications, Business, or related field.
• 5+ years of experience in marketing, with strong focus on digital marketing.
• Proven experience managing websites, SEO/SEM campaigns, and social media platforms.
• Strong knowledge of SEO, SEM, and digital marketing tools.
• Experience with website CMS platforms (WordPress, Webflow, Shopify, etc.).
• Familiarity with Google Ads, Google Analytics, and marketing automation tools.
• Understanding of UX/UI principles and website conversion optimisation.
• Strong analytical and problem-solving skills.
• Excellent communication, leadership, and project management abilities.
• Experience managing marketing agencies or external vendors.
• Basic knowledge of HTML/CSS or web development workflows.
• Experience with CRM systems and email marketing platforms.
• Background in branding strategy and content marketing.

Key Success Metrics

• Growth in organic traffic and search rankings
• Website conversion rate improvement
• Lead generation and campaign ROI
• Growth in social media engagement and audience
• Consistent brand visibility across digital channels