Senior Executive, Social Media


Job Purpose

The Social Media Executive is someone who is an avid social media user who is passionate about driving relevant and effective content marketing and be a brand steward in the social media space. In this role, you’ll have an opportunity to work closely with internal and external stakeholders to execute social media content/campaigns, liaise and build relationship with key influencers/community for the brand. You should have excellent communication skills, be able to multitask and liaise with multiple stakeholders in carrying out your daily tasks.

Key Accountabilities

  • Design, build and maintain our social media strategy & presence. 
  • Navigate through social media solutions to identify trends and customer insights with the objective of building relevant and inspiring content. 
  • Create original content, text and video
  • Manage postings of content and respond to social followers 
  • Handle traffic and follower engagement on Setel’s social media platforms
  • To measure and track performance of social media content/campaigns, to produce report and ROI gained
  • Monitor web traffic driven from social content
  • Identify, establish and build a relationship with key influencers/communities 
  • Collaborate and work closely with internal and external stakeholders, agencies, vendors and partners to ensure smooth execution of daily tasks
  • Monitor social chatter and report brand & competitive activities 
  • Stay updated with the latest social trends, tools and competitive activities

Qualification, Skills, Knowledge

  • Degree in Marketing/Mass Communications/Business Administration with minimum 2-3 years of working experience in marketing/branding/social media background
  • Well versed and enjoy working on social media platforms such as Facebook, Instagram, Twitter, and YouTube
  • Strong written and verbal communications skills in English and Malay
  • Excellent presentation and speaking skills
  • Strong command of Microsoft PowerPoint and Excel
  • Experience in project management is an added advantage
  • Able to adapt and perform in a fast-moving environment


About the Company

Setel Express Sdn Bhd

Established under the Setel ecosystem, Setel Express aims to be a seamless delivery partner across the region by leveraging on the data and tech for a superior customer experience at a distinct cost advantage. What's more, Setel Express can now be accessed at consumers fingertips via the Setel app! As a one-stop shop for e-commerce and logistics, we leverage on the expansive network of PETRONAS stations to get parcels delivered quickly and affordably.

In September 2020, we started with 4 pilot Setel Express hubs in the Klang Valley region. Through rapid expansion and partner support, we are proud to say that we now deliver nationwide within Peninsular Malaysia.

If our purpose speaks to you, join the team today. Discover the positive impact you will make while you grow alongside Setel Express.