About Setel:
The Future of Mobility
Introduced in July 2018, Setel is a mobile platform that aims to delight customers by innovating for better, inclusive mobility. Setel serves customers across Malaysia by powering one app as the constant companion to ease motorists’ journey across fueling, parking, EV charging, motor insurance, road tax, auto assistance, general purchases, and more across an ecosystem of PETRONAS petrol stations, retail partners, and online merchants.
Role Purpose:
The Senior Manager II, Commercial Strategy leads the development of commercial strategy and investment decisions across Setel’s business lines by evaluating growth opportunities, structuring commercially sound partnerships, and ensuring all major initiatives are supported by robust financial modelling and business cases for leadership and Board approval. The role provides structured commercial insight to inform strategic prioritisation, assesses the viability and return profile of new initiatives, and ensures that investment decisions are aligned with the company’s growth objectives, financial targets, and overall platform strategy.
In this role you will:
- Own the commercial strategy function, ensuring the business prioritises the right opportunities, makes sound investment decisions, and builds a sustainable revenue base across all business lines
- Own the end-to-end commercial modelling and business case capability across the full organisation, ensuring every material initiative, partnership, expansion, or new business bet is appraised with the rigour required for management and Board approval.
- Lead revenue expansion planning across fuel, mobility, fintech, and advertising, identifying and pressure-testing growth levers including new partnerships, campaign design, product line extensions, and market expansion.
- Direct new business and venture assessment, applying consistent commercial criteria to evaluate emerging opportunities and making clear recommendations on what Setel should pursue, defer, or walk away from.
- Own commercial terms and deal structuring across strategic partnerships and new business arrangements, ensuring Setel enters agreements that are commercially sound, competitively positioned, and structured to scale.
- Drive pivot and scenario planning when performance data, market conditions, or competitive dynamics require a strategic response, providing leadership with a clear, evidence-based view of the options and their financial consequences.
- Functioning as the internal commercial challenge, if a plan does not stack up, this role says so with the analysis to back it up and an alternative path forward.
- Set the quality standard for every business case and commercial model that reaches senior leadership, and build the capability of the team to consistently meet that standard.
You're a great fit if you have:
- Bachelor’s degree in Business, Finance, Economics, or related discipline.
- MBA or equivalent postgraduate qualification is an advantage.
- Minimum 10-12 years of experience in strategy, commercial finance, investment analysis, or management consulting.
- Proven experience in business case development and financial modelling for strategic initiatives or investments.
- Experience supporting senior leadership and/or Board-level decision-making.
- Exposure to multi-business or platform-based environments (e.g. fintech, mobility, retail, digital platforms) preferred.
Technical/Functional Skills
- Advanced commercial and financial modelling across multi-business-line, multi-scenario environments with full command of sensitivity analysis and investment appraisal frameworks.
- Business case development at management and Board level across a range of initiative types including partnerships, product expansion, new ventures, and market entry.
- Commercial terms negotiation and deal structuring across strategic and complex arrangements.
- Market analysis, competitive intelligence, and opportunity sizing with direct application to revenue strategy.
- Scenario and pivot planning under conditions of market uncertainty and competitive pressure.
- Deep understanding of platform business economics across fintech, mobility, fuel retail, and digital advertising.
Leadership/ Behavioural Skills
- Confidentiality
- Business Development
- Analytical Thinking
- Relationship Building
- Planning & Organizing
- Decision Making & Judgement
What Makes Working With Us Awesome
- Our people and culture: You will get to work with awesome and friendly colleagues to whom you can expect to collaborate well to deliver your work. Empowerment is given and you will get a lot of opportunities for peer-learning.
- Availability of tools and applications: You will be provided with different tools to facilitate your work. Automate your work whenever possible so that you can focus on delivering impact for your role.
- Development focused: Your learning and growth matters most for us. We are people centric and always ready to help our people to define what they want to make an impact on and craft their learning plan accordingly.
Cool Perks/Benefits
- Hybrid working arrangement; Flexible working hours.
- Relax and unwind at the leisure area with video games, board games, books, and more.
- Wear your favourite jeans, or any cool OOTD so that you can work comfortably (in style).
- Coffee, tea, or snacks are available for consumption at the pantry. Because you’ll be happier with a full tummy.
- A healthy body leads to a brilliant mind. Let’s get moving with the inter-company sports team.
- There will be workshops, talent shows, sport activities, and other events for sharing and bonding.
Personal Data Protection
Setel Ventures Sdn Bhd (“Setel”, “we”, “our” “us”) is committed to protecting and respecting your privacy. This Setel privacy statement (“Privacy Statement”) explains what personal data we collect about you, when and why we collect it, how we use it, the conditions under which we may disclose it to others, your rights to your personal data and how we keep it secure. This Privacy Statement covers both our online and offline collection activities, including personal data that we collect through online platforms such as websites, applications, third party social networks or our online and physical events, or through other third parties that we work with. Please read this Privacy Statement carefully to understand our views and practices regarding your personal data.
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