About Setel:
The Future of Mobility
Introduced in July 2018, Setel is a mobile platform that aims to delight customers by innovating for better, inclusive mobility. Setel serves customers across Malaysia by powering one app as the constant companion to ease motorists’ journey across fueling, parking, EV charging, motor insurance, road tax, auto assistance, general purchases, and more across an ecosystem of PETRONAS petrol stations, retail partners, and online merchants.
Role Purpose:
The Senior Executive, Business Development & Partnership (Fintech) is primarily responsible for managing and growing Setel’s fintech merchant partnerships and commercial activations. The candidate will serve as the day-to-day lead for fintech-related merchant initiatives, including payments-linked campaigns, loyalty tie-ins, and embedded service collaborations.
While the core responsibilities center around account management and campaign execution, the role also supports strategic expansion into new verticals and merchant monetization opportunities. The incumbent will work cross-functionally with internal teams and external stakeholders to ensure smooth delivery, compliance, and value creation.
In this role you will:
- Own and nurture relationships with merchant and ecosystem partners involved in fintech-related offerings
- Act to acquire new clients and manage existing client relationships that ensures future profitability.
- Coordinate with internal stakeholders and merchants to launch co-branded campaigns, incentives, and loyalty engagements
- Build, negotiate, secure and maintain profitable partnerships with key stakeholders/partners.
- Analyze adoption, redemption, usage, and revenue metrics to monitor campaign success and recommend course-corrections
- Lead sales and report analysis that give insights to partners in improving company performance via contracts established.
- Identify new merchant-led fintech collaboration opportunities aligned with Setel’s embedded finance roadmap
- Prepare performance reviews, case studies, and internal reporting for key stakeholders
- Develop and assist in financial plans including budgeting and forecasting for the short and long term.
- Assist with any related tasks, projects, and other assigned duties as and when deemed necessary.
- Ensure adherence to the compliance of company policies, industry regulations and legal requirements.
You're A Great Fit If You Have:
- Bachelor’s degree in Business, Marketing, or related discipline from a reputable university.
- At least 4 years of experience in account management, partnership operations or merchant services roles.
- Background in payments, fintech, or digital commerce is strongly preferred.
- Experience in managing external relationships and working cross-functionally with internal teams.
- Strong understanding of digital campaigns, partner operations, and revenue-linked KPIs
Functional Skills:
- Account Management – Proven ability to manage merchants across their lifecycle, including onboarding, day-to-day servicing, campaign rollout, and renewal/exit planning.
- Payments & Merchant Operations Familiarity – Understands core payment flows, merchant transaction lifecycle (e.g. QR, card acceptance)
- Campaign & Partner Execution – Skilled in executing co-branded campaigns or commercial programs; able to drive timelines and deliverables.
- Performance & Insight Reporting – Capable of interpreting commercial or campaign performance data, identifying trends, and communicating actionable insights to internal teams or partners.
Behavioral Skills:
- Confidentiality: Ability to handle sensitive information with confidentiality.
- Collaboration – Works well with both internal and external stakeholders to deliver aligned outcomes.
- Accountability – Takes ownership of accounts and escalates issues proactively.
- Agility – Adapts to changing priorities in a fast-moving environment.
- Professionalism – Represents Setel’s brand and values in all partner interactions.
What Makes Working With Us Awesome
- Our people and culture: You will get to work with awesome and friendly colleagues to whom you can expect to collaborate well to deliver your work. Empowerment is given and you will get a lot of opportunities for peer-learning.
- Availability of tools and applications: You will be provided with different tools to facilitate your work. Automate your work whenever possible so that you can focus on delivering impact for your role.
- Development focused: Your learning and growth matters most for us. We are people centric and always ready to help our people to define what they want to make an impact on and craft their learning plan accordingly.
Cool Perks/Benefits
- Hybrid working arrangement; Flexible working hours.
- Relax and unwind in the leisure area with video games, board games, books, and more.
- Wear your favourite jeans, or any cool OOTD so that you can work comfortably (in style).
- Coffee, tea, or snacks are available for consumption at the pantry. Because you’ll be happier with a full tummy.
- A healthy body leads to a brilliant mind. Let’s get moving with the inter-company sports team.
- There will be workshops, talent shows, sports activities, and other events for sharing and bonding.
Personal Data Protection
Setel Ventures Sdn Bhd (“Setel”, “we”, “our” “us”) is committed to protecting and respecting your privacy. This Setel privacy statement (“Privacy Statement”) explains what personal data we collect about you, when and why we collect it, how we use it, the conditions under which we may disclose it to others, your rights to your personal data and how we keep it secure. This Privacy Statement covers both our online and offline collection activities, including personal data that we collect through online platforms such as websites, applications, third party social networks or our online and physical events, or through other third parties that we work with. Please read this Privacy Statement carefully to understand our views and practices regarding your personal data.
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