Executive, Social Media (Marketing) [RID-00543]

About Setel:

The Future of Mobility

Introduced in July 2018, Setel is a mobile platform that aims to delight customers by innovating for better, inclusive mobility. Setel serves customers across Malaysia by powering one app as the constant companion to ease motorists’ journey across fueling, parking, EV charging, motor insurance, road tax, auto assistance, general purchases, and more across an ecosystem of PETRONAS petrol stations, retail partners, and online merchants.

Role Purpose:

A creative and data driven Associate of Social Media to support and grow Setel’s brand presence across multiple platforms including TikTok, Instagram, Facebook, X, Youtube and emerging channels. This role requires strong content creation skills, a solid grasp of platform trends and ability to turn ideas into engaging content that resonates with different audiences.

In this role you will:

• Work closely with the Social Media Assistant Manager to plan, develop and execute social media strategies that align with brand goals and campaign objectives.
• Create and manage monthly and weekly tailored content calendars across assigned social media platforms.
• Oversee daily interactions with followers [replying comments, DMs, mentions] to maintain a strong, engaging brand voice and monitor conversations to identify content opportunities.
• Plan, coordinate and host social media livestreams across platforms (TikTok, Instagram, Facebook), including scripting, technical setup and engagement strategy to drive viewership and interaction
• Use analytics tools (eg. Hootsuite, Meltwater) to track performance, gather insights and produce reports - then optimize content accordingly.
• Support in sourcing, liaising and maintaining relationships with content creators including preparing brief, scheduling and performance tracking.
• Ideate and collaborate with designers to produce static and interactive content.
• Study on the latest social and cultural trends, platform updates and viral formats to strategize and craft content to the fullest.
• Ensure adherence to the compliance of company policies, industry regulations and legal requirements.

You're A Great Fit If You Have:

• Bachelor’s degree in Marketing/Communications/Multimedia or equivalent.
• Minimum 1 - 2 years experience in Social Media Marketing

Functional Skills:

1. Excellent copywriting and communication skills in Bahasa Malaysia & English.
2. Up to date on social media trends and competitive insights.
3. Familiar with analytics tools like Meta Business Suite, TikTok Creator Tools, Hootsuite & Meltwater.
4. Proficiency in Microsoft Office applications, including Excel, Word, and PowerPoint.
5. Intermediate editing skills in editing application / software [CapCut, TikTok]

Soft Skills:

1. Confidentiality: Ability to handle sensitive information with confidentiality.
2. Ability to delegate tasks successfully and communicate clearly
3. Customer-oriented and understand customer's pain points
4. Able to think analytically and resourceful in suggesting solutions
5. Strong interpersonal skills, with the ability to work collaboratively with others.
6. Strong organizational skills, with the ability to prioritize tasks and meet deadlines.
7. Strong written and verbal communication skills, with the ability to effectively communicate with employees at all levels of the organization.
8. Confident and an outgoing personality

What Makes Working With Us Awesome

• Our people and culture: You will get to work with awesome and friendly colleagues to whom you can expect to collaborate well to deliver your work. Empowerment is given and you will get a lot of opportunities for peer-learning.
• Availability of tools and applications: You will be provided with different tools to facilitate your work. Automate your work whenever possible so that you can focus on delivering impact for your role.
• Development focused: Your learning and growth matters most for us. We are people centric and always ready to help our people to define what they want to make an impact on and craft their learning plan accordingly.

Cool Perks/Benefits

• Hybrid working arrangement; Flexible working hours.
• Relax and unwind in the leisure area with video games, board games, books, and more.
• Wear your favourite jeans, or any cool OOTD so that you can work comfortably (in style).
• Coffee, tea, or snacks are available for consumption at the pantry. Because you’ll be happier with a full tummy.
• A healthy body leads to a brilliant mind. Let’s get moving with the inter-company sports team.
• There will be workshops, talent shows, sports activities, and other events for sharing and bonding.

Personal Data Protection

Setel Ventures Sdn Bhd (“Setel”, “we”, “our” “us”) is committed to protecting and respecting your privacy. This Setel privacy statement (“Privacy Statement”) explains what personal data we collect about you, when and why we collect it, how we use it, the conditions under which we may disclose it to others, your rights to your personal data and how we keep it secure. This Privacy Statement covers both our online and offline collection activities, including personal data that we collect through online platforms such as websites, applications, third party social networks or our online and physical events, or through other third parties that we work with. Please read this Privacy Statement carefully to understand our views and practices regarding your personal data.