About Setel:
The Future of Mobility
Introduced in July 2018, Setel is a mobile platform that aims to delight customers by innovating for better, inclusive mobility. Setel serves customers across Malaysia by powering one app as the constant companion to ease motorists’ journey across fueling, parking, EV charging, motor insurance, road tax, auto assistance, general purchases, and more across an ecosystem of PETRONAS petrol stations, retail partners, and online merchants.
Role Purpose:
To support the planning, execution, and optimisation of marketing and activation initiatives that drive brand visibility, product usage and customer engagement, both online and offline. This role plays a critical part in turning strategy into action, delivering campaigns that fuel brand love and loyalty.
In this role you will:
- Assist in the execution of 360 marketing campaigns including ATL, BTL, digital and social media
- Coordinate with creative, media and event personnel/dept to ensure timely delivery of campaign assets and activation assistance of Setel’s events or PDB events that require supports from Setel.
- Support end to end activation with assistance for launches, partnerships and marketing activities across Setel and its partners.
- Organise and manage brand activations or events for Setel’s own Marketing Department-driven launches or events, and assist the ground events team for coordination on logistics, crew and merchandise.
- Liaise with the events’ PICs promoters and stakeholders to ensure cooperation and smooth execution
- Coordinate with internal teams to produce marketing materials, merchandise, POSMs and digital assets.
- Ensure consistent branding and messaging across all touchpoints
- Work closely with cross-functional teams including Product, Commercial, CX, Data, Finance, Compliance, and PDB
- Collaborate with key retail or Setel’s PICs and/or PDB, related to PETRONAS stations, roadshows and merchants to support co-branded activities.
- Assist in gathering post-campaign metrics, reports, activation insights and data and user feedback, to optimise future campaigns and engagements
- Ensure adherence to the compliance of company policies, industry regulations and legal requirements.
You're A Great Fit If You Have:
- Bachelor’s Degree in Marketing, Mass Comms, Business or any related field (relevant professional and/or skills certs are added advantages)
- Minimum 3 - 5 years of experience in Marketing, event/activation, or brand support role.
Functional Skill/s:
- Experience in customer-front marketing, service industries and digital-first brands; familiarity with tools like Canva, Meta Ads Manager or Marketing Automation platforms; and passion for creating memorable brand experiences that move the needle.
Soft Skills:
- Confidentiality : Ability to handle sensitive information with confidentiality
- Accountability: Keeps supervisor informed of progress, issues, and potential problems. Identifies and addresses areas of weakness that may affect organizational performance.
- Communicates effectively: Listens effectively, encourages open expression of ideas and opinions, and keeps others well informed.
- Initiative: Demonstrates a sincere positive attitude towards getting things done. Creates opportunities or minimizes potential problems by anticipating and preparing for these in advance.
- Able to think analytically and resourceful in suggesting solutions
- Strong project management and coordination skills
- Good command of English and Bahasa Melayu (written and spoken). Chinese language is an advantage.
- Comfortable working on ground at events and activations, including after hours if required.
- Energetic, resourceful, and hands-on with a positive can-do, always-on attitude.
What Makes Working With Us Awesome
- Our people and culture: You will get to work with awesome and friendly colleagues to whom you can expect to collaborate well to deliver your work. Empowerment is given and you will get a lot of opportunities for peer-learning.
- Availability of tools and applications: You will be provided with different tools to facilitate your work. Automate your work whenever possible so that you can focus on delivering impact for your role.
- Development focused: Your learning and growth matters most for us. We are people centric and always ready to help our people to define what they want to make an impact on and craft their learning plan accordingly.
Cool Perks/Benefits
- Hybrid working arrangement; Flexible working hours.
- Relax and unwind in the leisure area with video games, board games, books, and more.
- Wear your favourite jeans, or any cool OOTD so that you can work comfortably (in style).
- Coffee, tea, or snacks are available for consumption at the pantry. Because you’ll be happier with a full tummy.
- A healthy body leads to a brilliant mind. Let’s get moving with the inter-company sports team.
- There will be workshops, talent shows, sports activities, and other events for sharing and bonding.
Personal Data Protection
Setel Ventures Sdn Bhd (“Setel”, “we”, “our” “us”) is committed to protecting and respecting your privacy. This Setel privacy statement (“Privacy Statement”) explains what personal data we collect about you, when and why we collect it, how we use it, the conditions under which we may disclose it to others, your rights to your personal data and how we keep it secure. This Privacy Statement covers both our online and offline collection activities, including personal data that we collect through online platforms such as websites, applications, third party social networks or our online and physical events, or through other third parties that we work with. Please read this Privacy Statement carefully to understand our views and practices regarding your personal data.
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