Founded in 2017, RPG Commerce is a leading direct-to-consumer (DTC) social e-commerce company dedicated to building cutting-edge everyday essentials. With an in-house portfolio ranging from innovative active wear to home and living products, RPG currently carries in-house brands, including Thousand Miles, Montigo and Cosmic Cookware.
Recently securing a Series B funding round of RM127 million, RPG Commerce has over 100 employees in KL, Singapore and Philippines who work everyday to develop, design and produce high-quality products all over the world. To find out more, please visit https://www.rpg.ventures/.
About The Job
This role is a great opportunity for a self-starter to take ownership of our brand campaigns process from start to finish, including overseeing the planning, execution, and operational transition of all marketing campaigns involving brands under RPG's portfolio. The Performance Marketing Specialist orchestrates project communication, consolidates resources based on needs, drives solutions to unique integration requirements & manages timelines. This role will help us scale the team with the company.
Responsibilities
- Work with a strong team of Performance Marketeers to execute strong and innovative digital marketing strategies for RPG Apparel & Home & Living brand such as Montigo, Cosmic Cookware & More. This includes content, social, email, online advertising, SEO/SEM, PPC, link building, and other techniques to drive traffic to our eCommerce websites.
- Media planning segmented by channels / campaigns / campaigns objective / funnels.
- Drive traffic through Paid Advertising using targeting and campaign structure best practices.
- Research, identify and evaluate trends and insights for growth opportunities, and test new marketing channels and tools.
- Make strategic decisions, manage marketing budgets, develop web initiatives and execute projects on-time.
- Oversees campaign creatives and guides digital media planning and execution.
- Conceptualizes new and innovative ads and partners with the creative team for development.
- Tracks media budgets and expenses by channel.
- Determines which paid channels yield the best returns and allocates advertising budget accordingly. Monitors/adjusts campaign controls to achieve optimal results.
- Analyze advertising data to identify outliers in performance, delivery, tracking, and pacing.
- Other ad-hoc matters.
What You Need To Have
- 1-3 years of performance marketing experience involved media planning, campaigns execution across Meta & Google suites, Google Analytics insights, reporting using tools such as Supermetrics / Data Slayer or other relevant reporting tools. (For Senior).
- Growth mindset, the ability to constantly absorb new growth knowledge & explore opportunities for growth through different channels & platforms.
- Analytical capability, ability to identify & dissect data to make informed decisions to help to fuel the growth through different channels & platforms.
- Sensitive with numbers, the role requires a high level of focus & analytical mind to dissect and analyze numbers to make strategic decisions.
- Agile & flexible, growth in a fast-paced environment, the ability to execute strategy fast & adapt to new changes based on data is critical.
- Ability to influence others by maintaining open channels of communication, fostering teamwork, and building relationships with cross-functional teams