- Develop and implement innovative and effective marketing strategies to achieve business objectives.
- Collaborate with cross-functional teams to align marketing initiatives with overall company goals.
- Develop and execute performance marketing strategies including the infrastructures across digital channels such as paid search, display advertising, social media advertising, and email marketing.
- Optimize campaigns for key performance metrics, including conversion rates, click-through rates, and customer acquisition costs.
- Analyze market trends, competitor activities, and customer behavior to identify opportunities for growth.
- Cultivate and enhance the organization's brand through various channels and campaigns.
- Ensure brand consistency across all communication channels and marketing efforts.
- Plan, execute, and optimize multi-channel marketing campaigns to generate leads and drive customer engagement.
- Oversee the digital marketing strategy, including SEO, SEM, email marketing, and social media.
- Develop and manage marketing budgets, ensuring effective allocation of resources for maximum ROI.