Media Relations Manager

A)     SUMMARY OF RESPONSIBILITIES

PayNet is on the lookout for an extraordinary Editorial and Digital Specialist to join our Brand & Communications team. This pivotal role requires an exceptional individual who will be responsible for crafting and implementing cutting-edge social media strategies, managing PayNet’s digital presence, and creating captivating digital content. The ideal candidate will engage our audience and amplify our brand in the digital sphere.

B)     KEY AREAS OF RESPONSIBILITIES

1. Social Media Strategy: Devise and execute innovative social media strategies to bolster brand awareness and engagement across diverse platforms such as Facebook, Twitter, LinkedIn, and Instagram.
2. Editorial Oversight: Oversee all content creation, including writing, editing, and proofreading, ensuring consistency in tone, style, and quality.
3. Content Creation and Management: Produce, curate, and oversee all published content (images, videos, text) ensuring it is engaging, accurate, and reflective of PayNet’s brand voice.
4. Analytics and Reporting: Monitor, analyse, and report on the effectiveness of social media campaigns using quantitative metrics to shape future strategies.
5. Digital Marketing Integration: Collaborate with the marketing team to weave social media strategies into the broader digital marketing efforts, including email campaigns, website content, and online advertising.
6. Community Management: Engage with the online community, responding to comments, messages, and reviews promptly and professionally.
7. Trend Monitoring: Stay ahead of the latest social media trends, tools, and technologies, adapting strategies to remain at the forefront of innovation.
8. Influencer Partnerships: Identify and collaborate with influencers and partners to extend brand reach and credibility.
9. SEO Integration: Work in tandem with the SEO team to ensure content is optimised for search engines.
10. Campaign Development: Assist in crafting and managing digital marketing campaigns, including promotional events and product launches.
11. Cross-Functional Collaboration: Liaise closely with different departments to ensure consistency in messaging and to leverage content across platforms.

C)     QUALIFICATIONS & EXPERIENCE

Minimum Qualifications & Professional Certification

• Bachelor’s degree in marketing, Communications, or a related field.
• Profound understanding of social media platforms and best practices.
• Experience with social media analytics and reporting tools.
• Exceptional writing, editing (photo/video/text), and communication skills.
• Creative flair with strong graphic design skills is desirable.
• Knowledge of online marketing channels and SEO principles.
• Proficient in content management systems and social media management tools.

Working Experience

• A minimum of 5 years’ experience in social media management and digital marketing.

Personal Attributes:

• Highly organised with the capacity to manage multiple tasks concurrently.
• Proactive and detail-oriented.
• Strong interpersonal skills and the ability to collaborate effectively in a team setting.
• A passion for digital trends and social media.