Marketing Funnel Strategist

Key Responsibilities

1. Track and optimize the full customer journey — from offline ad exposure (e.g., lift panels, radio, events) to website landing pages and lead form submissions.

2. Analyze funnel performance and drop-off points and provide clear, actionable insights to management.

3. Collaborate with the project and tech teams to improve landing pages, customer touchpoints, and user flow.

4. Coordinate and align with the marketing team on campaign messaging and lead qualification metrics.

5. Prepare weekly or bi-weekly reports using tools such as Excel, Google Sheets, or basic analytics platforms (e.g., Google Analytics, Meta Ads Manager, Atlassian/Mixpanel).

6. Make strategic suggestions to improve conversion rates and overall MQL (Marketing Qualified Lead) volume.

7. Conduct periodic ground checks or mystery shopping to understand and optimize offline campaign impact.

Requirements

1. Polytechnic diploma or equivalent experience (marketing, communications, business, or related fields preferred).

2. Strong analytical mindset and attention to detail.

3. Comfortable working with data and basic reporting tools.

4. Strong communication and coordination skills — must be comfortable presenting findings and recommendations.

5. Able to work independently and take initiative to explore improvements in the lead generation funnel.

6. Interest or experience in real estate, proptech, or high-touch service industries is a plus.