About the Role
We’re looking for a Digital Marketing Specialist with strong expertise in paid advertising and performance marketing to drive high-quality leads and conversions for Ohmyhome and DreamR.
This role goes beyond execution — we need someone who can optimize campaigns, understand full marketing funnels, and consistently reduce cost per lead (CPL) while improving overall return on ad spend.
What You’ll Do
- Plan, launch, and manage paid ad campaigns across:
- Meta (Facebook & Instagram)
- Google Ads (Search, Display, YouTube)
- TikTok Ads (a plus)
- Continuously optimize campaigns to improve:
- Cost per lead (CPL)
- Conversion rates
- Return on ad spend (ROAS)
- Build and refine end-to-end funnels (ads → landing page → conversion)
- Create and test high-performing ad creatives and copies tailored to:
- Property sellers & buyers (Ohmyhome)
- Renovation & design clients (DreamR)
- Run structured A/B testing on:
- Target audiences
- Messaging and creatives
- Funnel and landing page performance
- Analyze campaign data and turn insights into actionable improvements
- Manage budgets effectively and scale winning campaigns
- Collaborate with design and content teams to improve performance
What We’re Looking For
- 2–3 years of hands-on experience in performance marketing / paid ads
- Strong experience with:
- Meta Ads Manager
- Google Ads
- Proven ability to:
- Optimize campaigns and improve performance over time
- Understand and build marketing funnels
- Reduce CPL while maintaining or improving lead quality
- Data-driven mindset with strong analytical skills
- Experience with:
- Google Analytics / GA4
- Meta Pixel / Conversion API
- Ability to work independently and take ownership of results
Nice to Have
- Experience in real estate, proptech, or renovation industry
- Familiarity with CRM or lead tracking tools
- Basic knowledge of conversion rate optimization (CRO)
- Experience with TikTok Ads
What Success Looks Like
- Consistent generation of high-quality, conversion-ready leads
- Measurable improvement in CPL and ROAS
- Ability to identify bottlenecks in the funnel and fix them
- Scalable campaigns that support business growth
Why Join Us
- Work on two fast-growing brands:
- Ohmyhome
- DreamR
- High ownership and direct impact on revenue
- Opportunity to test, learn, and scale campaigns with real business outcomes
About the Company
Ohmyhome Pte Ltd
ABOUT OHMYHOME:
Ohmyhome is a one-stop-shop property technology platform in Singapore that provides end-to-end property solutions and services for buying, selling, renting, and renovating homes. Today, Ohmyhome is the first Singaporean company listed in the US in 2023 and the first women-only founded proptech company listed in the US. We are located in Singapore, Malaysia, Philippines.
Ohmyhome has a warm, family-like, and vision-driven culture that has been our DNA since inception. Being a part of Ohmyhome means that your growth potential here is immense as we continue to take on opportunities to grow and build new and exciting projects in the region.
Our subsidiaries include OHMYHOME PROPERTY MANAGEMENT and THEDREAMRPROJECT