Key Responsibilities
- Support Sales Manager in creating, planning and activate campaigns and strategies to drive key brand marketing KPIs targeted towards relevant market segment.
- Conduct competitive analysis to evaluate merchandise, promotions, features and product presentation to inform future strategies
- Understand the role of creatives, messaging and audience in ads campaigns and be able to run A/B tests to identify the right combinations for optimum performance.
- Conduct keyword research, content auditing, competitor analysis & content gap analysis, SEO forecasts and link building activities to discover content topics to drive consumer engagement and audience growth to websites.
- To manage strategy and setup of all paid campaigns, on Google Marketing, Social Media and etc.
- Manage and ensure product contents: Thumbnail, descriptions and infographic
- Identify opportunities to improve content level from time to time
- Create content for social media and manage all the social media platforms to ensure contents are scheduled and updated effectively.
- Plan & execute email marketing campaigns, including segmentation & A/B testing for improved performance.
- Conduct market research and monitor competitors, products and market pricing.
- Stay up-to-date with latest trends especially on social media and e-commerce platforms
- Undertake ad-hoc marketing projects
Key Requirements
- Bachelor's Degree in Marketing/Business/e-commerce or equivalent.
- Minimum 2 year and above working experience in an online/e-commerce business for any industry is preferred.
- Creative thinking & problem-solving abilities.
- Organised, quick learner, proactive and team player.
- Highly motivated, responsible, detail oriented and result-oriented person.
- Language required: English, Mandarin
- Strong command of digital ad-tech automation and technology stack
- Basic - advanced knowledge of SEO, SEM, Mailchimp, Canva, Adobe AI & the latest digital marketing trends
- Added Advantages: Familiarity with Shopify, Shopee & Lazada
About the Company
Neoasia Group
Neoasia is committed to seeking and distributing products that are clinically proven to be safe, effective and of highest quality.
Since its inception in 1995, Neoasia has been dedicated to bringing the most technologically advanced aesthetic equipment and skincare products to the medical community and consumers.
Priding itself as the setter for high standards in aesthetic technology, Neoasia recognizes the need for aesthetics practitioners to maintain their art at its peak. Combining cutting-edge technologies with exceptional relationships and premier services, Neoasia continues to keep their clients at the forefront of aesthetic trends, keeping their fingers on the pulse of global aesthetic market and bringing only the finest technologies that ensure safety and optimal results, all through science.
Neoasia's corporate headquarter is situated in Singapore, with our distribution networks extended to Malaysia, Brunei, Indonesia, Vietnam, The Philippines and China. Our secured geographical coverage of clinics, hospitals and retail outlets in the region is your guarantee to greater distribution and marketing services.