About Naluri
We are a digital health therapeutics company operating across SEA, focused on the intersection of mental health and physical chronic diseases. We combine behavioural science, psychology, data science and digital design to help companies, healthcare providers, and ultimately, people on achieving a healthier lifestyle.
Visit our website to learn more about us: https://www.naluri.life/
Naluri seeks an experienced Head of Marketing with a proven track record in B2B marketing. This leader will drive marketing efforts across all Naluri markets, focusing on both growth and brand development. This is a strategic and hands-on role that requires an ability to mentor and guide a team of 5-6 marketing professionals.
Key Responsibilities
Strategic Growth Leadership
- Develop and execute data-driven marketing strategies to drive B2B enterprise growth and achieve revenue targets.
- Lead thought leadership initiatives that position Naluri as a trusted partner in digital health, including white papers, executive events, webinars, and strategic LinkedIn campaigns.
- Partner closely with Business Development to align messaging and enable senior-level stakeholder engagement.
- Use performance analytics to optimise campaigns and improve ROI.
Brand Development and Management
- Shape and elevate Naluri's brand positioning in the digital health space, especially among corporate stakeholders.
- Craft compelling storytelling and messaging that resonates with executives and decision-makers.
- Conduct market research to inform strategic messaging and increase brand relevance.
Performance Marketing
- Lead performance marketer initiatives, including paid search, SEO, display advertising, and social media marketing, to maximise ROI and drive traffic, engagement, and conversions.
- Implement best practices for tracking, analysing, and reporting on campaign performance, using insights to make informed adjustments and improvements.
- Leverage the latest tools and technologies in performance marketing, ensuring Naluri stays at the forefront of digital marketing trends.
Marketing Communications
- Oversee consistent and clear messaging across all communication channels, aligning with Naluri’s vision, product offerings, and brand voice.
- Lead the creation of impactful content, including blogs, case studies, press releases, newsletters, industry-specific case studies, executive-focused newsletters, and thought leadership materials that resonate with corporate clients and decision-makers.
- Identify and implement communication tools that enhance Naluri’s reach, engagement, and brand visibility across multiple markets.
Team Leadership and Development
- Manage, mentor, and develop a high-performing marketing team of 5-6 members, fostering a collaborative and results-driven environment.
- Provide regular feedback and training opportunities to build team members’ skills, enabling them to take on increased responsibility and achieve their career goals.
- Encourage the marketing team to collaborate effectively with other departments, promoting a culture of teamwork and communication to drive overall company success.
Qualifications and Experience
- Experience: Minimum of 8-10 years of marketing experience, with a strong background in both B2B marketing, ideally in digital health, wellness, technology, or a similar industry.
- B2B Focus: Demonstrated ability to market effectively to corporate clients and executives, using strategic messaging that aligns with the business needs of decision-makers such as CHROs and CEOs.
- Performance Marketing Expertise: Experience managing and guiding performance marketing campaigns (paid search, social, SEO) to lead the team and deliver measurable results.
- Regional Knowledge: Familiarity with market dynamics across Malaysia, Indonesia, Thailand, and Singapore, including customer behaviours, cultural nuances, and regulatory landscapes.
- Leadership Skills: Proven ability to lead, mentor, and develop a marketing team, as well as work collaboratively with cross-functional teams.
- Analytical Mindset: Proficiency in marketing analytics and metrics, with the ability to translate data insights into actionable strategies.
- Technical Skills: Proficient in marketing tools and software, including Google Analytics, CRM systems (e.g., Salesforce, HubSpot), and advertising platforms.
- Communication Skills: Excellent written and verbal communication skills, with a strong sense of brand voice and storytelling ability.
Key Success Indicators
- Effective growth and brand strategies that result in increased customer acquisition and retention, particularly among corporate clients.
- Achievement of targeted ROI on performance marketing campaigns, with continuous optimization and innovation.
- Consistent brand messaging that resonates across multiple markets, establishing Naluri as a leading name in digital health and wellness.
- A high-performing, engaged marketing team with strong retention and development.
- Positive feedback from cross-functional teams on collaboration and alignment with organisational goals.
- Comfort driving rapid, agile marketing initiatives while ensuring brand consistency and compliance across various markets.