Marketing Executive

Location: Full-time | Hybrid | Malaysia

About Naluri

We are a digital health therapeutics company operating across SEA, focused on the intersection of mental health and physical chronic diseases. We combine behavioural science, psychology, data science and digital design to help companies, healthcare providers, and ultimately, people on achieving a healthier lifestyle.

Visit our website to learn more about us: https://www.naluri.life/

What You’ll Be Doing:

Member Content Planning and Execution:

• Create engaging and informative content for various platforms, such as blogs, newsletters, and social media.
• Collaborate with cross-functional teams to gather information, insights, and industry trends to inform content strategy.
• Ensure timely and consistent delivery of member-facing content while maintaining high-quality standards.
• Monitor content performance metrics and utilise feedback to continuously optimise content strategy.

Webinar Hosting and Management:

• Organise and host webinars to educate and engage members on relevant industry topics.
• Coordinate with subject matter experts and internal stakeholders to develop webinar content and presentations.
• Manage all aspects of webinar logistics, including scheduling, promotion, registration, and technical setup.
• Ensure seamless execution of webinars, addressing participant queries, and facilitating interactive sessions.

EDM Writing and Distribution:

• Craft compelling and persuasive copy for electronic direct mail (EDM) campaigns targeted at members.
• Collaborate with the design team to create visually appealing EDM templates that align with brand guidelines.
• Manage the EDM distribution process, including list segmentation, scheduling, and performance tracking.
• Monitor and analyse EDM performance metrics to optimise engagement and conversion rates.

Custom Client Communication and Copywriting:

• Serve as the primary point of contact for custom client communication requests.
• Write persuasive and tailored communication pieces, such as emails, presentations, proposals, and reports.
• Ensure accurate and consistent messaging across all client communication materials.
• Collaborate with internal stakeholders to gather necessary information and insights for client communications.

Article Writing and Publication:

• Create engaging and informative articles on relevant industry topics for both online and offline publications.
• Conduct research to gather insights and stay up-to-date with industry trends and best practices.
• Write compelling articles that showcase thought leadership, expertise, and value for our target audience.

What We’re Looking For:

• Excellent command of English (written and verbal). Additional languages will be an advantage.
• A critical thinker and problem solver, with high attention to detail.
• Possesses excellent interpersonal and communication skills.
• Experience in planning and executing a range of member-facing content calendars.
• Conversant with digital media and up-to-date with the current marketing trends.
• Project management experience, Figma software, SendGrid and/or a similar EDM automation platform, Hubspot and/or any CMS platform knowledge is preferred.
• Team player and excellent organisational skills, with the ability to work independently when needed.
• Proactive and self-driven, with the ability to thrive in a fast-paced and dynamic environment.

Portfolio Request:

To support your application, please provide 1–3 samples of your work, such as:

• Blog posts, newsletters, or social media content you’ve created.
• Marketing campaigns or EDMs you’ve planned and executed.
• Webinar materials or presentations you’ve developed.
• Any other relevant materials that highlight your skills in content creation, strategy, or execution.

Submission Format:

• You may upload files (PDF, Word, etc.) or share links to your work (e.g., blogs, social media campaigns).
• If submitting links, please include a brief explanation of your role in each project.

Perks:

• Flexible Paid Time-Off: We believe in work-life balance!
• Medical Insurance: Your well-being is our priority.
• Free use of our digital healthcare app, providing 24/7 access to medical experts.
• Free therapy sessions: Mental health matters too!

Our Culture:

• We empower teams to prioritise customer value and plan their way to achieve it.
• We love our get-togethers - be they virtual or physical, over lunch or evening outings.
• We encourage the use of our unlimited vacation days policy! (just ensure your team isn't left in the lurch)
• We thrive on principles like "Act like an Owner", "Keep it Simple", "Try and Error", "Fail fast", "Disagree and Commit", and "Think Big".

Our People:

We're a diverse group of Scuba Divers, Cooks, Travelers, and Enigmatologists (you might need to Google that!), Video Gamer heroes, Movie Buffs, Readers, Swimmers, Board Gamers, Music Lovers, every other variety of people. You'll find a friend in someone here!

Growth Opportunities:

Working with state-of-the-art AI technologies and the latest tools, you'll be learning from industry experts in a practical data-driven business environment. Bring your ideas, see them come to life, and impact our business and the people we serve.