Senior Executive, Social Media & Engagement

About the Role

We are seeking a highly responsive and detail-oriented Senior Executive, Social Media & Engagement to manage online communities, strengthen audience engagement, and protect brand reputation across multiple digital platforms. This role is responsible for ensuring timely and professional interactions with audiences while maintaining excellence in content scheduling, social listening, and performance reporting.

Key Responsibilities

• Monitor and manage social media platforms including Instagram, TikTok, Facebook, LinkedIn, and other digital channels.
• Respond to comments, direct messages, enquiries, and online reviews in a timely, professional, and brand-aligned manner.
• Monitor online reviews and feedback across various platforms, ensuring prompt responses and issue escalation when necessary.
• Manage and maintain the master social media content calendar to ensure content is published accurately and on schedule.
• Coordinate with internal stakeholders to ensure content readiness and alignment with campaign objectives.
• Track and analyze social media performance metrics, including engagement, reach, impressions, and audience growth.
• Prepare monthly reports and dashboards with insights and recommendations for continuous improvement.
• Identify audience trends, content opportunities, and engagement strategies to enhance digital presence and brand awareness.

Requirements

• Bachelor's Degree in Marketing, Mass Communication, Digital Marketing, Public Relations, or a related field.
• Minimum 3-5 years of experience in social media management, digital marketing, community management, or related disciplines.
• Strong written communication skills with the ability to maintain a consistent brand voice and tone.
• Strong organizational skills with the ability to manage multiple priorities and deadlines.
• Experience in content planning, social media operations, and online community engagement.
• Basic analytical skills with the ability to interpret social media performance data.
• Proactive, accountable, and highly responsive in managing tasks and stakeholder expectations.

Why Join Us?

• Be part of a dynamic team shaping the digital presence of leading education institutions.
• Work on impactful campaigns that engage diverse audiences and strengthen brand reputation.
• Gain exposure to social media strategy, digital communications, online reputation management, and audience engagement.
• Opportunity to grow within a fast-paced and collaborative environment.