Senior Executive, Marketing & PR Communications

About the Role

We are seeking a creative, proactive, and results-driven Senior Executive, Marketing & PR Communications to plan and execute integrated marketing and public relations initiatives that strengthen brand awareness, support student recruitment efforts, and enhance the reputation of institutions under Cyberjaya Education Group. The role works closely with faculties, recruitment teams, internal stakeholders, and external partners to deliver impactful campaigns and communications.

Key Responsibilities

• Plan and execute integrated marketing campaigns across multiple channels to support student recruitment and brand awareness.
• Collaborate with Faculties, Schools, and Student Recruitment teams on programme marketing initiatives.
• Coordinate media engagement activities including press releases, interviews, feature stories, and publicity opportunities.
• Develop marketing, communication, and corporate branding materials for print and digital platforms.
• Build and maintain strong relationships with media partners and external stakeholders.
• Coordinate campaign timelines and work closely with designers, digital marketing teams, and external agencies.
• Monitor campaign performance, prepare reports, and identify opportunities for continuous improvement.
• Support corporate events, launches, and institutional branding initiatives.

Requirements

• Bachelor's Degree in Marketing, Mass Communication, Public Relations, Journalism, Business, or a related field.
• Minimum 3-5 years of experience in Marketing, Public Relations, Corporate Communications, or a related discipline.
• Experience managing integrated marketing campaigns and stakeholder engagement activities.
• Excellent written and verbal communication skills.
• Strong project management, organizational, and multitasking abilities.
• Ability to work effectively in a fast-paced environment and manage multiple priorities.
• Experience within higher education or service industries will be an added advantage.

Why Join Us?

• Be part of a dynamic team that drives brand visibility and student recruitment initiatives.
• Work closely with diverse stakeholders across multiple institutions.
• Gain exposure to strategic marketing, media relations, branding, and corporate communications.
• Opportunity to contribute to impactful campaigns that shape education and student success.