(AMU) JUNIOR MARKETING EXECUTIVE (MALAYSIAN MARKET)

Job Purpose:

To drive local student recruitment through school engagement, education fair participation, and effective lead handling. This role also supports international enrollment activities when required.

Key Responsibilities:

· Manage school relationships and ensure timely outreach, updates, and visit coordination.

· Conduct student and parent consultations via face-to-face meetings, phone calls, and online

platforms.

· Guide students through the application and enrollment process, including documentation.

· Participate in roadshows, education fairs, school events, and campus open days.

· Track local leads, follow up on inquiries, and report on conversion and campaign

performance.

· Provide insights on student behavior, school trends, and competitive activities in assigned

regions.

· Assist in execution of outreach strategies and contribute to student enrollment growth.

· Support international student enrolment activities and the overall enrollment process.

· Support the line manager in strategy execution, data reporting, lead tracking, and other

assigned duties.

Preferred Qualifications:

· Bachelor’s degree in Marketing, Communications, Business, or related field.

· Experience in student recruitment, education marketing, or sales preferred.

· Strong communication skills in English and Bahasa Malaysia (Chinese or other dialects an

advantage).

· Familiar with online communication platforms and CRM systems.

· Possess own transport. Willing to travel locally and work flexible hours (e.g., school events,

weekends).

· Proactive, people-oriented, and goal-driven.