SENIOR EXECUTIVE - MARKETING COMMUNICATIONS (GROUP CORPORATE AND MARKETING COMMUNICATIONS)

Job Overview

The purpose of the role is to support and manage the planning, delivery and evaluation of exciting and creative multi-media marketing campaigns to deliver ambitious student recruitment targets and brand marketing objectives across our stakeholder audiences.

The Senior Executive role reports to the Manager, and this role will work within a cross-functional corporate and marketing team to shape and deliver effective marketing strategies and plans for all Student Recruitment and Faculties, ensuring their offering is in line with the Group’s strategy. The role holder will engage with all levels of Faculty stakeholders to manage the delivery of plans and teams that meet clear student recruitment and reputation objectives.

Responsibilities

Marketing Initiatives

• To support all marketing initiatives to ensure on-brand positioning and awareness across all aspects of the marketing mix in a timely manner

• To support marketing communication, ensure that the clear and powerful messages of the campaign, product, brand, and value proposition to each market segment and are in accordance with the Group’s brand guidelines

• To ensure marketing initiatives are implemented based on alignment with the Faculty’s portfolio

Strategy and Reports

• Monthly Tracking, monitoring, and reporting critical market and competitive research, data, and analytics to drive insights

• Monitor and report competitive analysis/market intelligence, prospecting, lead generation, promotions, communications and budgets, strategic planning, and customer/revenue retention and growth

• Review and report on all Student Recruitment campaign by the end of intake with the Manager for stakeholder management

• Track, monitor, and report all aspects of marketing planning, budgeting to ensure timely payments • Support external agencies to ensure deliverables are of quality and given efficiently in a timely manner

People Management

• Support and lead the Academic Schools to work cohesively to ensure campaigns are executed in accordance with timelines

• To be agile in a fluid environment to suit a face to face and/or virtual audience engagement

Portfolio management

• Brand Management:

Assist in developing brand strategies, brand health growth, plan and implement brand campaigns that elevates the brand profile in our market. Assist in research studies to identify source of brand and business growth opportunities. Stay current on brand trends and monitor competitive activities closely

• Faculty Relationships:

Develop and maintain mutually beneficial relationships with Faculties, providing advice and guidance on marketing and brand-related matters, and foster a customer-focused approach to all activities. Share marketing strategies, plans and campaign performances with Faculties that are aligned with ambitious targets of attracting high quality students

• Event Marketing:

Support the Group’s events, including planning and content and asset creation for on-campus Open Days, webinars, live social stream, business, and community events • Website & Social Media content: Collaborate with the digital marketing team to lead in the development of content to optimise opportunities and to grow digital presence Digital Marketing

• Lead Generation:

Support in the development and implementation of digital student recruitment campaigns with data and analysis. Optimise campaign effectiveness with other marketing tools

• Marketing Effectiveness:

Measure the effectiveness and efficiency of digital marketing campaigns against agreed Cost per Lead (CPL), Cost per Acquisition (CPA) and Return of Investment (ROI) metrics, and where possible, identify and make improvements

Any other duties

• Not limited to those listed, which are deemed necessary by the Director & Manager in Group Corporate & Marketing Communication to deliver business needs