Job Responsibilities
- Conduct market surveys, track trends, and provide insights into pricing and consumer behaviour for management.
- Evaluate market conditions, consumer behaviour, competitor trends, and provide recommendations for effective product marketing strategies.
- Develop and strategize marketing plans for targeted markets within the approved budget.
- Develop and oversee the implementation of strategic marketing plans to differentiate products in the market and generate new leads.
- Lead the development of promotional campaigns and all marketing communications to meet strategic objectives.
- Create and execute marketing plans and customer engagement strategies to increase product visibility.
- Oversee the development of public relations, publicity plans, and promotions for activities such as launches, exhibitions, and in-house events.
- Collaborate with the Project team, Sales team and Admin Sales teams to gather relevant data and feedback, conducting product analysis and optimisation as needed.
- Monitor objective key result (OKR’s) and review the effectiveness of marketing strategies over time.
- Review and assess the effectiveness of marketing communication strategies and campaigns, making adjustments as required.
- Provide regular market intelligence by monitoring industry and competitor communication strategies.
- Maintain and manage corporate identity, branding, and customer relationship management (CRM) systems.
- Monitor and manage advertising and promotional activities with internal and external vendors/agencies.
- Lead, supervise, and develop a marketing team to ensure successful implementation of marketing initiatives.
Qualification
- Candidate must possess at least Bachelor's Degree / Diploma in Business Studies/Administration/Management, Marketing or equivalent.
- A minimum of 8 years of relevant work experience is necessary for this position, including at least 3 to 5 years of experience in Sales & Marketing within an industrial development project.
- Demonstrates strong leadership abilities and possesses excellent interpersonal skills in establishing and nurturing relationships, both internally and externally.
- Possess exceptional analytical capabilities, along with exemplary organizational and leadership skills.
About the Company
Mahajaya Group
ABOUT MAHAJAYA
O U R S T O R Y
Since our inception in 1970, Mahajaya has been dedicated to building a legacy of innovation, quality, and community. Founded by Dato’ Tan Leong Min, our company has thrived through three generations, consistently pioneering sustainable lifestyle projects that blend modern aesthetics with functional design.
At Mahajaya, we believe in more than just construction; we’re committed to realizing your dreams and achieving your goals. Our unwavering commitment to innovation, superior quality, and putting people first ensures that every project we undertake is stylish and practical.
Discover how our people, products, and services come together to create living spaces that truly stand the test of time.
V I S I O N & M I S S I O N
We commit to enrich infinite lives by creating sustainable communities
C O R E V A L U E S
P E O P L E
- To be inspired to care about the individual, organization and community. To value everyone and work together for the common good. To commit to growth and excellence.
I N N O V A T E
- To embrace opportunities to learn and improve.
- To challenge the status quo.
- To develop new solutions to address new challenges.
Q U A L I T Y
- To deliver on our promises and more.
- To strive to exceed industry standards.
- To never be satisfied with mediocrity.
More information is available on https://www.mahajaya.com