About Us:
At Kian, we have a proud 40-year legacy as a pioneer in the furniture industry, specializing in high-quality solutions for leading QSR and F&B brands like McDonald's, KFC, Pizza Hut, and Burger King. Our history is marked by a steadfast commitment to excellence, innovation, and client satisfaction. We cultivate a culture of teamwork, collaboration, and continuous improvement, making us a trusted partner in the furniture sector.
Job Overview:
We are looking for a creative and results-driven Digital Marketing Specialist to join our dynamic team at Kian. In this role, you will plan and execute digital marketing strategies across various channels, ensuring brand consistency and measuring performance to optimize campaigns.
Key Responsibilities:
1. Plan and Execute Digital Marketing Campaigns:
- Develop and implement digital marketing strategies across SEO/SEM, email, social media, and display ads, leveraging 8+ years of proven experience in a B2B environment.
2. Social Media Management:
- Design, build, and maintain our social media presence, ensuring consistency in brand messaging and engagement with target audiences.
3. Coordinate with Teams:
- Work closely with sales and marketing teams to coordinate marketing campaigns, ensuring alignment with overall business objectives.
4. Performance Measurement:
- Measure and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs), and using your solid knowledge of website analytics tools like Google Analytics.
5. Trend Identification:
- Identify trends and insights to optimize spend and performance based on data, employing your strong analytical skills and data-driven thinking.
6. Creative Strategy Development:
- Brainstorm new and creative growth strategies, bringing a highly creative mindset to targeting audiences and crafting engaging campaigns.
7. Experimentation and Testing:
- Plan, execute, and measure experiments and conversion tests, utilizing your experience with A/B and multivariate testing methodologies.
8. User Experience Optimization:
- Collaborate with internal teams to create landing pages and optimize user experience, focusing on enhancing conversion points and user funnels.
9. Agency Collaboration:
- Collaborate with agencies and vendor partners to enhance digital marketing efforts and evaluate emerging technologies for potential adoption.
10. Campaign Planning:
- Plan digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising, ensuring all efforts are data-driven and effective.
Requirements:
- Education: Bachelor’s or Master’s degree in marketing or a related field.
- Experience: Minimum of 8 years of proven experience in digital marketing within a B2B environment, including leading SEO/SEM, email, social media, and display ad campaigns.
- Creativity: Highly creative with expertise in targeting audiences and crafting engaging digital campaigns.
- Communication: Excellent writing and verbal communication skills, with strong attention to detail.
- Multitasking: Ability to multitask and manage multiple projects effectively.
- Optimization Skills: Experience in optimizing landing pages and user funnels, with a solid understanding of website analytics tools (e.g., Google Analytics).
- Technical Knowledge: Familiarity with ad serving tools (e.g., DART, Atlas) and experience in setting up and optimizing Google AdWords campaigns.
- Development Skills: Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Analytical Skills: Strong analytical skills and data-driven thinking, knowledgeable in the latest online marketing trends and best practices.
Benefits:
Opportunities for professional development and career advancement within Kian's innovative and collaborative culture.
If you are a passionate digital marketer looking to make an impact, we invite you to apply for the Digital Marketing Specialist position at Kian. Join us in redefining excellence in the restaurant furniture sector and contribute to our ongoing success through your expertise and creativity.
Employment Type :
· Full time
Location :
· Based in Bukit Jelutong
Salary Range :
· Negotiable
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For further information, our company's core purpose is
"Better Me, Better We, Better World".
With this, we take our staff's growth and development very seriously.
With our betterment of each one of us. we then can contribute better to our teams and then to the community around us.
With this, we constantly have internal weekly training, internal leadership development programs as well as events that help us contribute back to our society.
To find out more up to date news, do feel free to check out our social media pages.
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