Digital Marketing Manager / Social Media & Community Lead (Gaming Service)

Title: Digital Marketing Manager / Social Media & Community Lead (Gaming Service)

Employment Type: Full-time

Candidate Location: Bangladesh

Work Mode: Remote

Number of Vacancies: 01

Company Overview:

Goama is a dynamic player in the gaming industry, dedicated to delivering immersive experiences to gamers worldwide. Our mission is to create engaging gaming services that captivate players and build thriving online communities. We foster an innovative and collaborative work environment, providing opportunities for growth and professional development.

About the Role:

We are seeking an experienced Digital Marketing Manager with a strong focus on social media and community engagement to drive our online presence. The ideal candidate will be passionate about gaming, skilled in building and nurturing online communities, and capable of executing high-impact social media campaigns. This role is crucial in shaping our brand’s digital identity and fostering strong relationships with players to contribute to the overall growth of our gaming service.

Responsibilities:

Community Management:

• Develop and implement strategies to engage and grow our gaming community across platforms (e.g., Discord, Reddit, Twitch, forums, in-game chat).
• Moderate discussions, address player concerns, and maintain a positive online environment.
• Plan and execute community events, tournaments, and contests to boost engagement.
• Identify and collaborate with influencers and brand ambassadors to expand reach.
• Monitor community sentiment and provide regular insights on trends and feedback.

Social Media Management:

• Develop and implement social media strategies aligned with marketing objectives.
• Create engaging content (text, images, videos) optimized for each platform (Facebook, Twitter, Instagram, TikTok, YouTube).
• Manage social media calendars and maintain consistent posting schedules.
• Monitor social media interactions, respond to comments and reviews, and enhance audience engagement.
• Launch targeted social media ad campaigns to drive traffic and brand awareness.
• Analyze performance metrics and provide reports on campaign effectiveness.

Digital Marketing:

• Collaborate with the marketing team to execute integrated marketing campaigns.
• Stay updated on the latest digital marketing trends, particularly in gaming.
• Analyze campaign performance data to optimize future strategies.
• Manage and optimize website content, SEO strategies, and online visibility.

AI Team Management:

• Manage a team of AI agents, built to assist in the key areas of focus.
• Oversee AI-driven automation tools for social media, community engagement, and analytics.
• Ensure AI implementations align with marketing strategies and enhance efficiency.

Other Duties:

• Contribute creative ideas during brainstorming sessions.
• Assist with other marketing initiatives as needed.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, focusing on social media and community management, preferably in the gaming industry.
• Proven ability to build and sustain active online communities.
• Strong understanding of social media platforms and engagement tactics.
• Excellent written and verbal communication skills.
• Analytical mindset with problem-solving capabilities.
• Ability to work independently and within a collaborative team environment.
• Passion for gaming and a deep understanding of gaming communities.
• Proficiency in social media management tools (Hootsuite, Buffer, etc.).
• Experience with analytics tools (Google Analytics, etc.).
• Familiarity with SEO best practices.
• Experience with community moderation tools (Discord, Reddit, etc.).

Bonus Points:

• Experience with live streaming platforms (Twitch, YouTube Live).
• Knowledge of influencer marketing strategies.
• Understanding of game development and publishing processes.

Benefits:

•  Competitive and negotiable salary based on experience and market standards. 
• 2 Festival Bonuses annually. 
• Mobile allowance. 
• 2 days weekly holiday. 
• Comprehensive medical insurance coverage, including spouse and kids. 
• Provident Fund and Gratuity. 
• Opportunities for professional growth and skills development. 
• Collaborative and inclusive work environment. 
• Chance to work on exciting, cutting-edge projects.  

To Apply: Interested candidates must submit their resume with all the required information.