Associate Corporate Communication Manager

JOB SUMMARY

Lead the development and execution of EP Plus Group's corporate branding and communication strategies to strengthen brand positioning, enhance corporate visibility, and maintain a consistent corporate identity across Malaysia and regional markets.

Drive creative corporate storytelling and digital content direction by translating the Group's business priorities, values, culture, and achievements into meaningful and engaging content. Collaborate with HR, business units, and the content production team to develop impactful corporate branding initiatives and strengthen the Group's digital presence.

Oversee corporate communications, public relations, and stakeholder engagement to ensure consistent messaging and protect the Group's reputation.

KEY ACCOUNTABILITIES

1. Corporate Branding & Communication Strategy
   • Develop and implement corporate branding and communication strategies aligned with the Group's vision, mission, values, and business objectives.
   • Maintain a consistent corporate identity, messaging, and brand positioning across all business units and communication channels.
   • Identify opportunities to strengthen the Group's corporate reputation, visibility, and positioning within the healthcare and related industries.
   • Ensure corporate communication materials and content are accurate, relevant, and aligned with the Group's direction.
2. Creative Content Strategy & Digital Branding
   • Lead the corporate content strategy across LinkedIn, Instagram, Facebook, and other relevant digital platforms to strengthen the Group's online presence and brand awareness.
   • Develop creative and innovative content ideas that showcase the Group's business, people, culture, achievements, innovation, and industry contributions.
   • Establish clear content direction, key messages, target audiences, and objectives to ensure content is relevant, engaging, and aligned with corporate branding priorities.
   • Stay updated on social media trends, platform developments, and audience behaviour to identify opportunities for creative storytelling and digital brand growth.
   • Collaborate with the content production team by providing creative briefs, communicating content objectives, and guiding execution to ensure the final output meets the intended direction and quality standards.
   • Monitor content performance and audience engagement, using insights to refine content strategies and improve brand visibility.
3. Corporate Communications, PR & Stakeholder Engagement
   • Develop and manage corporate communication initiatives, including leadership communications, corporate announcements, and external communication materials.
   • Manage media relations and identify opportunities to promote the Group's achievements, business developments, partnerships, and industry contributions.
   • Prepare and review press releases, media statements, briefing materials, and key messages for leadership and stakeholder engagements.
   • Build and maintain effective relationships with the Founder (GMD), shareholders, Key Leadership Team, Business Unit leaders, media representatives, industry associations, and other relevant stakeholders.
   • Ensure consistent corporate messaging and coordinate appropriate responses to media inquiries and potential reputational issues.
4. Cross-Functional Collaboration & Project Management
   • Collaborate closely with relevant stakeholders to develop creative corporate content that supports employer branding, employee engagement, talent attraction, and the Group's workplace culture.
   • Work with relevant stakeholders and business units to identify meaningful stories, employee experiences, business achievements, and corporate initiatives that can be translated into engaging content.
   • Partner with relevant teams to ensure corporate branding and communication initiatives are aligned with business priorities and organisational direction.
   • Lead communication projects and campaigns, managing objectives, timelines, deliverables, stakeholders, and project-based budgets.
   • Evaluate the effectiveness of corporate branding and communication initiatives and recommend improvements based on performance insights.

KNOWLEDGE, SKILLS & EXPERIENCE

• • Maintaining a consistent and credible corporate identity across diverse business units, stakeholder groups, and regional markets.
  • Developing innovative and differentiated content that strengthens corporate branding while remaining relevant to the Group's business priorities, culture, and target audiences.
  • Growing the Group's digital presence and audience engagement in a dynamic social media landscape with evolving platform algorithms, trends, and audience expectations.
  • Translating business activities, organisational achievements, and employee experiences into compelling corporate stories that create meaningful audience connections.
  • Influencing and aligning diverse stakeholders, including senior leadership and business units, to support a consistent corporate communication direction.
  • Balancing creativity and digital engagement with corporate professionalism, brand integrity, and reputational considerations.
  • Identifying appropriate communication and media performance metrics to evaluate effectiveness, demonstrate value, and improve return on communication investment.
  • Responding effectively to emerging communication issues, reputational risks, and changing business priorities while managing multiple projects and deadlines.

EDUCATION

• • Bachelor’s degree in mass communication, corporate communication, public relations, marketing, journalism, or a related field.