JOB SUMMARY
- EP Plus Group is looking for a content marketeer with a track record for creating thumb-stopping content.
- You live and breathe social, and you are not afraid to share your ideas on how brands can grow online, and ride on trends and best practices on social platforms.
- You will work with a team of creatives, brand managers, and digital marketeers to turn your innovative ideas into successful stories.
KEY ACCOUNTABILITIES
Strategic Content Planning:
- Design comprehensive content marketing strategies for healthcare brands that resonate with target audiences by leveraging insights from consumer research and industry trends.
Creative Ideation and Execution:
- Generate compelling and innovative content ideas that effectively communicate key messages and contribute to business targets.
- Produce high-quality, creative written and visual content across various platforms, including social media, email marketing, websites, and other digital channels.
Content Management:
- Create and maintain a dynamic content calendar, ensuring timely delivery of content and alignment with overarching marketing objectives.
- Collaborate with cross-functional teams to coordinate content production schedules and optimize workflow efficiencies.
- Edit and proofread content to maintain consistency in messaging, tone, and brand identity.
Industry Awareness:
- Stay abreast of healthcare industry trends, competitor content strategies, and emerging digital marketing innovations.
- Use industry insights to continuously refine and enhance the content strategy, ensuring it remains innovative and ahead of the curve.
Performance Analytics:
- Analyze content performance metrics and website analytics to derive actionable insights.
- Utilize data-driven approaches to optimize content for engagement, conversion, and improved search engine optimization.
Ad-Hoc Assignments:
- Undertake additional assignments as required, contributing to the adaptability and responsiveness of the content marketing function.
KNOWLEDGE, SKILLS & EXPERIENCE
Knowledge
- Bachelor's degree in Communications, Marketing, Design or any related field.
- Proficiency in digital marketing channels including social media, email marketing and content distribution platforms would be beneficial.
- Familiarity with various content formats including written, visual and multimedia content.
- Ability to interpret and analyze data related to content performance and website analytics.
- Understand brand positioning and effective messaging.
- Awareness of content marketing trends and evolving consumer behaviours.
Skills
- Strong command of English and writing skills with the ability to create engaging and accurate content.
- Proficiency in visual content creation tools for graphics, images, and videos using tools such as Adobe Creative Suite, Canva, Capcut or other software.
- Effective time management to meet multiple deadlines and manage competing priorities.
- Excellent collaboration skills to work with cross-functional teams and stakeholders.
- Analytical mindset to interpret data and metrics, making data-driven decisions.
- Problem-solving skills to address challenges related to content performance and user engagement.
- Proactive approach to exploring new content formats and storytelling techniques.
Experience
- Proven work experience as content creator (internship or full time) in media agency, FMCG, healthcare or any related industry.
- Previous experience managing end-to-end content projects, from ideation to execution and analysis.
- Experience using analytics tools to measure and analyze content performance.