- Develop a holistic digital marketing strategy to improve the brand’s digital presence and generate revenue via online channels.
- Implement, monitor and optimize digital initiatives including websites, social media marketing, digital ads, e-commerce marketplace marketing and email marketing.
- Stay up to date with industry trends and conduct competitor analysis.
- Collaborate with brand marketing managers to create engaging keyword optimized content that resonates with our target audience on different digital platforms.
- Manage brand’s digital assets and ensures that contents are up-to-date, fits the overall brand image, adheres to guidelines and best practices.
- Report on online reviews and feedbacks to brand marketing managers and QA team.
- Improve the journey of different customer life cycles and strategize how to bring them down the marketing funnel with the right channels and messaging.
- Brainstorm, propose and test new channels to help achieve company KPIs.
- Manage and work closely with external vendors and affiliates on digital projects.
- Ensure marketing performances are tracked and data are collected.
- Analyse, generate and present reports of campaign performances based on key metrics and propose next action plan to maximize efficiency and profitability.
- University degree – digital related
- Deep understanding of marketing and the use of different digital channels
- Solid understanding of different performance metrics and the use of analytics platforms such as Google Analytics
- Awareness of industry trends and best practices for a successful campaign
- Ability to generate reports, analyse data and present useful insights.
- Creative with a good design sense to give feedback on content materials.
- Detailed oriented and organised to make sure timelines are met.
- Team player with good oral and written communication skills.
- Proficient with HTML, HTML 5, CSS and experience using Wordpress as added advantage.
- Proven experience delivering effective and innovative digital campaigns via website, social media, digital ads etc.
- Have experience tracking and analysing data on Google Analytics, Social Media Insights, Google Keyword Planner, Facebook Business Manager and Google Ads.
- Proven experience in managing or setup an e-commerce platform is an added advantage (Shopify, Lazada, Shopee).
- Familiar with common social media platforms such as Facebook, Instagram, YouTube, LinkedIn and TikTok.