Senior Marketing Executive

Job title : Senior Marketing Executive

Department : Marketing

Report to : Marketing Manager

About Us:

Locally rooted but globally connected, the Else brand is conceptualised as a modern-day sanctuary and a platform for well-heeled travellers to discover and appreciate the local culture, complemented with word-class service and execution.

Located in the centre of Kuala Lumpur’s creative-cultural core, the Else mind-set is about taking a distinct and differentiated approach to hospitality, one where every experience is personalised, thoughtfully crafted, and delivered with sincerity by an incredibly capable team.

Job Description:

A highly organized and creative individual who will be responsible for managing our social media platforms, chiefly Instagram, assisting with marketing administration and updates for our website, Suitepad (our in-room digital directory), overseeing the production of marketing collaterals, coordinating photography and video productions, and creating compelling copy for social media posts.

Responsibilities:

Social Media Management:

• Implement social media strategies to increase brand awareness and engagement.
• Create and schedule engaging content for the brands’ social media platforms, chiefly Instagram.
• Monitor social media channels and respond to customer inquiries and comments.
• Analyze social media data and metrics to optimize performance and identify trends.

Copywriting for Social Posts:

• Write compelling and engaging copy for social media posts, captions, and advertisements.
• Craft content that effectively communicates the brand's message and resonates with the target audience.
• Collaborate with the marketing team to develop cohesive and consistent messaging across all channels.

Marketing Administration and Platform Updates:

• Assist in maintaining and updating the company website, as well as the in-room digital directory on the Suitepad ensuring all content is accurate and up to date.
• Coordinate marketing campaigns, including email marketing, online advertisements, and promotions.
• Conduct research to identify marketing trends and opportunities for improvement.
• Collaborate with the design team to create visually appealing and on-brand marketing materials.

Production of Collaterals:

• Manage the end-to-end production process for marketing collaterals, such as brochures, flyers, banners, and presentations.
• Liaise with external vendors, printers, and suppliers to ensure timely delivery and quality control.
• Ensure all collaterals align with brand guidelines and messaging.

Coordination for Photos/Videos:

• Plan and coordinate photoshoots and video shoots, including location scouting, and scheduling.
• Collaborate with photographers, videographers, and stylists to capture high-quality visual content.
• Organize and maintain a library of visual assets for future use.

Job Type: Full-time

Ability to commute/relocate:

• Kuala Lumpur: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Hotel/ Resort Social Media Marketing: 3 years (Preferred)