Job Description :
- Research market trends, brand audiences, competitors and end-to-end consumer journeys to drive engagement and conversions for enquiries.
- Develop and execute social media strategies to enhance brand awareness and engagement to generate leads.
- Create and curate high-quality content (including video) tailored to our target audience across platforms such as Instagram, LinkedIn, TikTok, and Facebook.
- Maintain a content plan to ensure timely and relevant content delivery that aligns with marketing initiatives.
- Stay up-to-date with industry trends, best practices, popular content, and emerging technologies to continually improve our social media presence.
- Analyze social media metrics and prepare reports to track performance and optimize strategies.
- Collaborate with the marketing team to align social media efforts with broader marketing campaigns.
- Monitor social media channels, respond to inquiries, and engage with followers to foster community and customer relationships.
Qualifications :
- Bachelor’s degree in any field.
- Minimum of 2 years of experience in social media management, preferably in a B2B environment.
Specific Competencies :
- Exceptional written and verbal communication skills.
- Proficiency in creating engaging content for various social media platforms.
- Proficient in English, with excellent verbal and written communication skills.
- Strong understanding of social media analytics and ability to derive insights.
- Good communication and people skills.
- Experience in running paid marketing ads is an added advantage, but not a must.