Merchant Acquisition Executive / Senior Executive

MERCHANT ACQUISITION & SUCCESS
Malaysia

Associate


The Mission

Direct Lending is a fast-growing, award-winning lending fintech on a mission to empower people's lives with simple and responsible financing. Having built a sustainable, profitable foundation, we are now entering a scaling-up phase. Our roadmap is clear: scale our needs-based financing, grow our revenue 5X and become IPO-ready by 2030.

We are looking for a Business Development Executive/Senior Executive to be the driving force to grow our business financing. With more than 3,000 onboarded merchants across auto workshops, takaful agencies, and medical providers, your mission is clear — to penetrate these merchants with our business financing solutions. You will own the end to end sales cycle from prospecting to converting the merchants into a financing customer.

Why Join Direct Lending?

  • Ownership of Real Outcomes: You will own a merchant portfolio with a clear KPI – business financing disbursement and transaction volume. Your work directly impacts the company's loan book and growth story.
  • Variety and Growth: You will rotate through merchant activation and retention functions over a period of time, building a comprehensive skill set and seeing the full merchant lifecycle.
  • Mission-Driven Work: You will be working with workshops, medical providers, and takaful agencies — businesses that serve everyday Malaysians. Your work helps real people access financing when they need it most.
  • Speed as a Competitive Advantage: We are a lean, profitable fintech where decisions are made in hours, not months. You will have the support and autonomy to get things done.

Your Core Responsibilities

  • Acquire automotive workshops & takaful agencies partners to grow the company's financing business.
  • Build and maintain strong relationships with merchant partners to promote Direct Lending’s business financing solutions.
  • Leading negotiations and closing deals to expand the business financing portfolio effectively.
  • Conducting thorough assessments of merchants’ financing requirements and delivering tailored loan solutions aligned with their business needs.
  • Collaborating closely with internal departments to ensure seamless loan processing and excellent client experience.
  • Keeping abreast of market trends and competitor activities to continuously enhance our product offerings.

Who You Are

  • 2–4 years of experience in sales, account management, merchant relations, or B2B relationship management, ideally in fintech, BNPL, insurance, or financial services.
  • Experience in financing within the SME or merchant portfolios is a strong advantage.
  • Demonstrates a proactive, self-motivated, and goal-oriented “hunter” mentality.
  • A natural communicator who can build trust quickly with small business owners across different industries and backgrounds.
  • Fluent in Bahasa Malaysia and English; ability to communicate in Mandarin is an advantage given our merchant base.
  • Willing to travel for merchant visits as required.

APPLY

About the Company

Direct Lending Sdn Bhd