🎯 The opportunity
Direct Lending is an award-winning Malaysian fintech on a mission to make financing simple, safe, and affordable for everyone. With 7,000+ 5★ Google reviews, 2,000+ merchant partners, and RM600M+ disbursed, we’re entering our next growth phase: rebuilding our product with a customer-first and AI-driven mindset.
We’re looking for a hands-on Senior Product Manager who loves building, experimenting, and moving fast. You’ll lead a 4-person product team, own the roadmap, and partner with tech, data, credit, business, and external partners to deliver products that delight users and power growth.
✨ Why Join Us?
- Design and build the future: Create AI-powered, customer-first products that redefine how Malaysians access and experience financing.
- Autonomy & impact: Report directly to the Founder; own the product vision and execution.
- Growth & innovation: Work at the intersection of AI, credit, UX, and fintech.
- Startup culture: Lean, flat, execution-driven with hybrid working flexibility and office next to MRT TTDI (plus free snacks/coffee/tea).
💼 What You’ll Be Doing
- Product Vision & Roadmap: Define, prioritise, and execute the product roadmap aligned with Direct Lending’s growth strategy.
- AI-First Rebuild: Drive the next-gen product experience using AI and automation to simplify financing journeys.
- Balance Speed & Structure: Plan and prioritise so the team can move fast without chaos.`
- Team Leadership: Manage and grow a 4-person product team; set clear goals and coach for delivery excellence.
- Stakeholder Alignment: Collaborate with tech, data, credit, business teams, and external partners to align product execution with company goals.
- User Experience: Champion customer-first design, ensuring frictionless, intuitive, and delightful product experiences.
- Subject Matter Expertise: Be the in-house go-to for product development, with deep understanding of fintech and credit products.
✅ Are You The One?
- Proven track record of delivering B2C products end-to-end (fintech, credit, or financial services preferred).
- Strong technical grounding; able to work effectively with engineering, data science, credit, and business teams.
- Hands-on builder: bias to execute, experiment, and iterate fast.
- Customer-obsessed mindset with ability to turn insights into product innovation.
- Experience with AI-driven products, agents, or automation (preferred, strong advantage).
- Excellent stakeholder management; able to balance business, customer, and regulatory needs.
- Able to plan and prioritise effectively, ensuring fast progress without chaos.
If not you, who? If not now, when?
Send us your CV with a cover letter and tell us more about your career aspirations. We regret that only shortlisted candidates will be notified.
APPLY