What Role Will You Play in Shaping CompAsia's Future?
1. Integrated Sales Strategy & Portfolio Planning
- Build category/segment strategies (Apple, Samsung, Renew, Trade-In, Accessories, etc.) across all channels.
- Develop monthly and quarterly sales plans to achieve revenue and GP targets.
- Use competitive and market intelligence to guide pricing, product prioritization, and promo direction.
2. Commercial Calendar & Campaign Ownership
- Own the commercial calendar end-to-end: major pushes, festival campaigns, tactical bursts, launches, and monthly mechanics.
- Work closely with Business Managers, Inventory Planning, Marketing, and GTM teams to ensure tight alignment.
- Ensure each campaign has clear targets, budget logic, GP guardrails, operational readiness, and channel execution plans.
3. Channel Playbooks & Execution Standards
- Create execution-ready playbooks for each channel:
- Online: bundles, landing pages, scripts, CTA wording, visuals
- Offline: sales scripts, store visuals, trade-in flows, Renew upsell paths
- Remarketing: wholesale push mechanics, pricing cycles
- Ensure consistent activation of major sales drivers across CAM stores, TikTok, website, marketplace and partners.
- Build checklists and SOPs to maintain execution discipline.
4. Pricing, Promotions & GP Protection
- Recommend pricing bands, promo mechanics, markdown strategy, and offer structure.
- Partner with Inventory Planning to ensure price–velocity balance with strong GP protection.
- Run price benchmarking and competitive scans to maintain advantage with sustainable unit economics.
5. Performance Analytics & Optimization
- Monitor sales performance, funnel conversion, campaign impact, and channel ROI.
- Run A/B tests to improve CPA, conversion rate, and revenue per visitor.
- Identify underperforming SKUs/channels and recommend corrective plans.
- Provide weekly insights to leadership for decision-making and reprioritization.
6. Cross-Functional Collaboration
- Work closely with CAM internal and external stakeholders to ensure price bands, velocity sell through, marketing, ecom bundles and supply chain to ensure stock readiness and launch process.
7. Governance & Process Discipline
- Maintain clear timelines, briefs, and communication flows across departments.
- Standardize reporting and dashboards for all channel and campaign performance.
- Embed commercial guardrails to prevent margin leakage
Experience
- Diploma or Bachelor’s degree in Business, Commerce, or related field.
- 5–8 years in sales planning, commercial strategy, e-commerce, telco/device retail, FMCG, or performance marketing.
- Strong background in commercial calendars, sales operations, or category management is an advantage.
Skills
- Strong analytical capability (Excel, dashboards, forecasting).
- Ability to translate insights into clear campaigns and execution plans.
- Deep understanding of pricing, margins, CPA, ROI, and commercial levers.
- Strong project management and cross-functional alignment.
- Excellent communication and storytelling.
Leadership Traits
- Highly structured and data-driven.