Overall Background
The Regional Sales and Operations Manager is responsible for driving sales growth, ensuring operational excellence, mentoring and developing staff, and maintaining compliance with company policies. A results-oriented mindset, and the ability to align regional goals with the organization's objectives.
Summary
The role of a regional manager is challenging yet rewarding. By taking on the responsibilities of overseeing multiple branches and coordinating operations within a region, regional managers play a crucial role in the success of a company. They are leaders, strategists, and problem solvers, contributing to the growth and profitability of the organisation.
Responsibilities:
1. Drive Regional Sales Growth and Achieve Targets
- Analyse regional sales data to identify trends, strengths, and areas for improvement and working closely with The Head of Business Unit.
- Set clear, measurable, and achievable sales targets for teams.
- Foster collaboration among teams to share best practices and leverage cross-region insights.
2. Develop and Implement Effective Training Programs
- Conduct a needs assessment to identify skill gaps among staff.
- Create training modules focused on product knowledge, customer engagement, and sales techniques. To work with Head of BU and HR to develop training.
- Schedule regular evaluations to measure the effectiveness of the training and make adjustments as needed.
3. Mentor and Support Staff for Operational Excellence
- Identify high-potential employees and provide them with development opportunities.
- Encourage staff to set career goals and provide resources to help them achieve these.
- Work closely with Store Supervisor and celebrate individual and team achievements to boost morale and motivation.
4. Ensure Compliance with Company Policies and Operational Standards & Operational Excellence.
- Working closely with Head of Business Unit, regularly communicate company policies and updates to all staff.
- Conduct periodic audits to ensure adherence to operational standards.
- Provide training on compliance and address any gaps proactively.
- Oversee day-to-day operations within the region to ensure efficiency and adherence to standards. Implement new processed to streamline and improve customer experience.
5. Campaign Management: Planning, executing, and evaluating marketing campaigns across various platforms (digital, print, social media, etc.).
6. Customer Engagement: Developing strategies to increase customer engagement, loyalty, and retention through various marketing initiatives
7. Partnership Program: Building and managing strategic partnerships with key industry players, malls, brands, and vendors to expand reach, increase visibility, and create mutually beneficial marketing and sales opportunities.
Key Performance Indicators (KPIs):
1. Sales Metrics
- Percentage of sales target achieved (monthly/quarterly/yearly).
- Growth rate of regional revenue compared to the previous period.
- Customer acquisition and retention rates.
2. Operational Excellence and Compliance
- Average resolution time for customer or operational issues.
- Audit scores for operational compliance and standards.
- Frequency of non-compliance incidents.
- Audit and review scores for policy adherence.
3. Training and Development
- Percentage of staff completing training programs.
- Improvement in team sales performance post-training.
- Employee satisfaction scores related to professional growth opportunities.
4. Customer Experience
- Net Promoter Score (NPS) or customer satisfaction ratings.
- Resolution time for customer complaints.
- Number of repeat customers and referrals.