Your Role
As the brand & content manager, you will lead our overall content strategy, encompassing brand development, content creation, and creative direction. This pivotal role requires a visionary leader who can harmonize brand storytelling with growth objectives, all while collaborating effectively with internal teams and external agencies. You will thrive in our fast-paced, entrepreneurial environment, building relationships and driving growth.
Key Responsibilities
Lead Overall Brand & Content Strategy
- Define and execute Cinch’s brand strategy, ensuring consistency across all touchpoints.
- Develop compelling content pillars that position Cinch as an industry leader.
- Own the brand tone, storytelling, and messaging to maximize engagement and conversion.
Oversee Creative & Content Production
- Lead and collaborate with designers and content creators to produce high-impact campaigns.
- Work with the performance marketing agency to align creative and messaging for paid campaigns.
- Ensure all marketing and growth assets align with Cinch’s brand identity.
Drive Organic Growth Through Content & Onsite Engagement Strategies
- Scale SEO-driven content to increase organic traffic and orders.
- Optimize non-paid growth channels—leveraging blog content, landing pages.
- Innovate with interactive content, such as plan comparisons, quizzes, and landing page tools to improve engagement.
Generate B2B Interest & Inbound Leads
- Develop thought leadership content (e.g., whitepapers, case studies, blog articles) to drive inbound B2B leads.
- Optimize B2B marketing collateral to improve engagement and lead conversion rates.
- Track and measure content impact on lead generation (xx leads/month goal).
What We Are Looking For
- 5+ years in brand strategy, content marketing, or growth marketing.
- Strong storytelling ability and communication skills (written/verbal).
- Experience leading brand storytelling, content strategy, and creative execution.
- Ability to develop and manage high-impact content & creative assets (Across Paid, Onsite, Social, CRM).
- Strong understanding of SEO, organic growth, and inbound marketing strategies.
- Experience in B2C industries like Telco, subscription services, fintech, or e-commerce preferred.
About the Company
Cinch Group
Cinch is an innovative fintech and e-commerce business based in Singapore. Our mission is to build Asia’s largest Device-as-a-Service platform using circularity to align economic goals with environmental impact. We are committed to empowering people with access to tech without waste through our subscription-based model, disrupting a USD 700 billion industry across Asia Pacific.
Backed by a seed round from globally renowned investors, we're assembling a diverse and dynamic team passionate about social impact, changing consumer behaviours, and thriving in the fast-paced environment of a start-up.
To see more please visit our website www.cinch.sg