Social Media & Content Producer

About the Company:

CapBay operates an award-winning Supply Chain Finance and Peer-to-Peer (P2P) Financing platform. We facilitate inclusive business financing, using existing trade data and relationships. Through our proprietary credit-decisioning model, businesses of all sizes can obtain short-term financing while banks and investors can participate in high-quality financing deals. You can find out more about us at www.capbay.com

About The Role:

This role is split equally between video editing and social media execution. Half your time will be spent editing short-form videos in CapCut. The other half will be spent running CapBay's social media channels — planning content, publishing, engaging with followers, managing KOL relationships, and reporting on performance.

You will also be on camera regularly. We produce educational and brand content in-house, and you will be expected to present and perform without heavy direction.

Key Responsibilities:

In this role, you will be expected to:

1. Video Production & Editing

• Edit 3–5 short-form videos per week for TikTok, Instagram Reels, LinkedIn, and YouTube using CapCut.
• Script and storyboard video content based on campaign briefs.
• Appear on camera as the primary presenter for brand and educational content.
• Manage the full production cycle: briefing, filming, editing, captioning, and publishing.
• Coordinate with the design team on higher-production projects when required.

2. Social Media Execution

• Own the monthly content calendar across all CapBay social channels.
• Translate campaign and product briefs into platform-specific content, including captions, post copy, and short-form scripts.
• Manage day-to-day publishing, community engagement, and inbox.
• Source, brief, coordinate, and track deliverables for KOL and influencer collaborations.
• Monitor brand mentions, audience sentiment, and competitor activity across social platforms.
• Handle negative comments, complaints, and sensitive public interactions on behalf of the brand — escalating where necessary.
• Track and report on channel KPIs: reach, engagement rate, follower growth, and conversions.
• Identify and act on trending topics relevant to finance, SMEs, and the Malaysian market.
• Coordinate with the Events and Partnerships teams to support campaign amplification.
• Represent CapBay at external events and media engagements when required.

Key Qualifications & Requirements:

We are looking for someone who is:

• 1–3 years in social media, content creation, or a related role.
• Demonstrated ability to manage social channels and deliver campaigns independently.
• Working knowledge of social media analytics and platform algorithms.
• Experience working with KOLs or influencers — briefing, coordinating, and measuring output.
• Strong written communication skills for captions, post copy, and community responses.
• Ability to handle public-facing brand interactions professionally, including negative feedback.
• Strong written and verbal communication skills in English. Bahasa Malaysia is a plus.
• Experience with Adobe Premiere Pro or other professional editing tools.
• Graphic design skills in Canva or Adobe Illustrator.
• Familiarity with paid social advertising is a plus.
• Interest in finance, economics, or business topics would be an advantage.
• CapCut proficiency: Able take raw footage and deliver a polished, captioned, platform-ready video independently.
• On-camera confidence: Naturally talkative and engaging in front of a camera. You do not need a script to hold a conversation

Our Achievements 🏆

• Top 200 Global Fintech Companies – CNBC
• EY Emerging Entrepreneur Of The Year
• Fintech Start-up of the Year Malaysia – The Asset's Triple A Digital Awards
• Best Fintech for Plug & Play Tech Center
• Best FinTech Platform for Supply Chain Finance – The Asian Banker
• Finalist at Global FinTech Hackcelerator and featured at Singapore Fintech Festival

Apply now and be part of CapBay’s growth story! 🚀