Summary:
We are looking for a passionate, creative and self-starting individual to join our team as the Marketing Communications Manager. The incumbent will work closely with the CEO to drive communication strategies in line with the Organisation’s objectives. The Marketing Communications Manager will play a pivotal role in cultivating strong relationships with our stakeholders including the media and in driving the brand awareness of Cancer Research Malaysia.
Main Responsibilities:
1. Create online content for brand awareness, engagement and traffic to all organisation online platforms and website.
2. Update social media with latest and engaging content. Boost ads through Meta ads to get traffic, engagement and event promotion. Measure and drive social media success.
3. Ensure "call-to-action" follow-through for all content and measure rate of success for engagement.
6. To work closely with Donor Engagement team to organise event for brand awareness and fundraising purposes.
7. Establish and implement creative communication strategies to enhance the Organisation’s brand identity and raise the awareness on cancer research.
8. Work with communication team to drive PR activities including media pitch, and develop media materials e.g. press releases, media invites and factsheets.
9. Develop and deliver internal communication messages to employees and ensure messages are consistent both internally and externally.
Requirements:
- Bachelor's degree in business, marketing, public relations, communications or related field is required.
- At least 5 years’ experience in a project-lead role either in-house or with an agency; possess experience in planning, writing, editing, and production of newsletters, press releases, annual reports, marketing literature, and other print publications including for new media.
- Have knowledge and experience in digital marketing and performance marketing. Having relationship with bloggers / other influencers is a plus.
- Good written, oral, interpersonal, and presentation skills and the ability to effectively interface with senior management, CRMY’s Board of Trustees and staff, government and regulatory bodies, donors, potential donors and other stakeholders.
- Good written and verbal skills in English and Bahasa Malaysia. Written and verbal skills in Mandarin is a plus.
About the Company
Cancer Research Malaysia
We are an independent and non-profit cancer research organisation based in Malaysia. Funded by donations and research grants, we conduct research in niche cancers often found in our Asian population.
Cancer — the big ‘C’ — continues to be a stigma, only spoken about in hushed whispers; how it’s bad karma, how much it costs, and that nothing could be done.
Confronting this stigma head on, CRM has been reversing this language of cancer, transforming the big ‘C’ to a little ‘c’, and we plan to develop tools backed by good research to ensure that we can truly fight cancer on all fronts.
We believe that we will reverse the grip of cancer in our lives. We want researchers to win the war against cancer by turning it around with new ways of prevention and cure. We want to empower the public through impactful outreach programmes, with the hopes that Malaysians will respond differently to cancer by coming forward for screenings and going through with treatments.
Our driving force is held together by these goals:
- Improving the survival rates of Asian cancer patients, focusing on neglected areas of research.
- Empowering Asians to have the proper screening and treatment.
- Improving survival rates by being more accessible, focusing on providing existing cures to patients rather than sit on inaction and potentially losing lives.
- Making affordable and timely treatments by repurposing drugs, acknowledging the reality that developing new cures are costly and risky.
- Putting Malaysia in the global spotlight for cancer research by collaborating with top scientists around the world,and working to nurture the next generation of Malaysian cancer researchers.