E-Commerce & CRO Executive

Summary

Are you the kind of person who gets excited about tweaking a button and watching conversion rates bloom? Do you love a good dashboard, obsess over customer journeys, and quietly celebrate when your A/B test wins by 3.47%? If yes — we like you already.

We’re BloomThis — we deliver joy through flowers and gifts, but behind the petals is a sharp, scrappy team that takes e-commerce seriously. We're looking for an E-commerce & CRO Executive to own two critical things: keeping our Shopify storefront polished, fast, and high-performing, and running conversion tests that turn more visits into happy customers.

You’ll manage everything from product drops to homepage updates, UX tweaks to data deep dives. You’ll also work with our CRO agency partner to run smart, strategic tests that improve how customers browse, decide, and buy. If you're equal parts organised and curious, and you love turning insights into results — this role is for you.

Bonus points if you've ever watched heatmaps for fun or caught a sneaky dead link before anyone else 🌸

Responsibilities

🛒 Shopify Store Management

• Monitor and update Shopify channel dashboards and sales reports
• Conduct daily hygiene checks across home, collection, and product pages
• Create homepage, collection and product copies.
• Publish and update homepage content, collections, product listings, and banners
• Maintain a consistent and shoppable user experience across devices
• Identify and resolve bugs or store performance issues
• Collaborate with creative and product teams to launch new SKUs and promos
• Recommend improvements to navigation, layout, or product content

🔍 Conversion Rate Optimisation (CRO)

• Monitor and update CRO dashboards (e.g., heatmaps, scroll maps, session recordings, test results)
• Analyse sales data, behavioural analytics, customer feedback and product reviews to uncover optimisation opportunities
• Research CRO best practices from top-tier DTC brands
• Ideate, plan and propose CRO experiments across web UX, messaging, layout and CTAs
• Build, execute and QA CRO tests using testing tools (e.g., Google Optimize, Convert, Intelligems)
• Analyse results and translate findings into actionable insights
• Manage and liaise with our CRO agency partner to coordinate testing roadmaps

Requirements

• 1–2 years of experience managing Shopify or other e-commerce platforms
• Experience with CRO tools such as Google Optimize, Varify, Intelligems, or Shoplift
• Strong analytical skills and familiarity with GA4, Shopify analytics, and data visualisation tools
• Experience in using AI tools like Gemini and ChatGPT for content creation and analysis.
• A deep understanding of the e-commerce customer journey and UX best practices
• Knowledge in SEO/AEO/GEO principles and best practices.
• Meticulous attention to detail and strong operational skills
• A proactive mindset with the ability to problem-solve independently
• Comfortable working in a fast-paced, evolving environment
• Bonus: HTML/CSS knowledge, Shopify Liquid experience, or light coding skills
• Bonus: Familiarity with tools like Figma, Notion, or ClickUp