Product Marketing Lead

Job Summary:

We’re looking for a dynamic Product Marketing Lead to take the lead in shaping and growing our product portfolio from concept to launch and beyond. In this role, you’ll set the product vision, turn insights into impactful ideas, and work closely with cross-functional teams to bring innovative, customer-loved products to life. You’ll mentor and guide Product Executives, drive strategic decisions, and champion market-driven improvements that elevate our brand. If you thrive in a fast-paced environment, love connecting customer needs with business goals, and enjoy seeing your ideas become real products in the market, this role is for you.

Key Responsibilities:

1. Product Strategy & Roadmap

• Own and shape the product roadmap to drive business growth.

• Identify market opportunities using customer insights and competitive trends.

• Turn strategy into actionable, high-impact product features and enhancements.

2. Team Leadership & People Management

• Lead, mentor, and empower Product Executive(s).

• Guide the team with clear direction, support their development, and ensure strong execution.

• Build a positive, collaborative, and high-performing team culture.

3. Product Development & Delivery

• Partner with Design, Supply Chain, Production, and internal product teams to deliver high-quality products on time and within budget.

• Manage project timelines, risks, and deliverables with precision.

• Oversee product specs, testing, and quality validation.

4. Cross-Functional Collaboration

• Work closely with marketing, sales, operations, and customer support to create impactful product experiences.

• Ensure seamless communication and alignment across the organization.

• Support marketing and sales teams on go-to-market strategies and successful launches.

5. Customer & Market Insights

• Gather and analyse customer feedback and market trends.

• Prioritize product improvements based on impact and feasibility.

• Continuously track product performance and recommend enhancements.

6. Product Launch & Lifecycle Management

• Lead end-to-end product launches, from planning to post-launch analysis.

• Manage product lifecycles to optimize performance and ROI.

• Ensure products remain relevant and competitive throughout their lifespan.

7. Sourcing & Vendor Management

• Build and manage relationships with external vendors and brand partners.

• Evaluate and select reliable suppliers that meet our quality and cost requirements.

8. Innovation & Industry Awareness

• Stay updated on industry movements, new materials, and emerging concepts.

• Bring fresh ideas to improve existing products and inspire new creations.

Requirements:

• Bachelor’s degree in Business, Engineering, Marketing, or related field.

• 4+ years of product management or similar experience (non-tech welcomed), including at least 1 year in a leadership role.

• Strong understanding of product development cycles (e.g., physical products, retail, consumer goods).

• Skilled at managing cross-functional teams and driving complex projects.

• Excellent analytical, organizational, and communication abilities.

• Experience with vendor and supplier management is a plus.

• Strategic thinker with a strong bias for action and detail.