Email & Retention Marketing Executive

Summary

BloomThis is looking for an Email & Retention Marketing Executive to join our growing Marketing team. You will be owning the planning, execution and analysis of all email, WhatsApp and loyalty marketing campaigns for BloomThis — from planning campaigns to building layouts, deployment, and reporting. The ideal candidate is organized and possesses an eye for design while being analytical.

Key Responsibilities

• Manage and execute BloomThis’ email, WhatsApp, and loyalty marketing programs, including list creation/segmentation, layout design, link tagging, scheduling, and test setup
• Continuously improve retention KPIs: deliverability, open rates, click-through rates, conversions, opt-outs, revenue, lifetime value, and other business-specific goals
• Research and implement new strategies for email and retention marketing
• Develop and manage monthly email and WhatsApp marketing calendars
• Plan, build, and launch acquisition/lead-generation campaigns via email and WhatsApp
• Set up automated flows and lifecycle campaigns
• Create and execute weekly campaign blasts
• Conduct A/B testing to refine strategy and improve results
• Generate and analyze weekly/monthly performance reports
• Collaborate with the team to brainstorm product and campaign ideas

Requirements

• 1–2 years of experience in email and/or retention marketing
• Bachelor's degree in Mass Communications, Marketing, or a related field
• Proficiency with email and WhatsApp marketing platforms (e.g., Klaviyo, WATI, or similar ESPs)
• Solid understanding of email and WhatsApp best practices
• Experience in e-commerce retention marketing
• Strong analytical skills and ability to interpret data to optimize performance
• Excellent communication, organization, and time management skills
• Creative mindset with a keen eye for design and copy
• Ability to manage multiple projects in a fast-paced, ever-evolving environment
• A passion for learning, experimentation, and continuous improvement