Summary
We’re looking for a Digital Marketing Executive to lead our email, WhatsApp, and retention marketing efforts at BloomThis. You'll plan and execute campaigns, manage automated flows, and optimise performance through A/B testing and data analysis. The ideal candidate has 1 year of experience in email/retention marketing, strong analytical skills, and a creative mindset. This role is key to driving customer engagement, retention, and long-term value in a fast-paced e-commerce environment.
Key Responsibilities
- Manage and execute BloomThis’ email, WhatsApp, and loyalty marketing programs, including list creation/segmentation, layout design, link tagging, scheduling, and test setup
- Continuously improve retention KPIs: deliverability, open rates, click-through rates, conversions, opt-outs, revenue, lifetime value, and other business-specific goals
- Research and implement new strategies for email and retention marketing
- Develop and manage monthly email and WhatsApp marketing calendars
- Plan, build, and launch acquisition/lead-generation campaigns via email and WhatsApp
- Set up automated flows and lifecycle campaigns
- Create and execute weekly campaign blasts
- Conduct A/B testing to refine strategy and improve results
- Generate and analyze weekly/monthly performance reports
- Collaborate with the team to brainstorm product and campaign ideas
Requirements
- 1–2 years of experience in email and/or retention marketing
- Bachelor's degree in Mass Communications, Marketing, or a related field
- Proficiency with email and WhatsApp marketing platforms (e.g., Klaviyo, WATI, or similar ESPs)
- Solid understanding of email and WhatsApp best practices
- Experience in e-commerce retention marketing
- Strong analytical skills and ability to interpret data to optimize performance
- Excellent communication, organization, and time management skills
- Creative mindset with a keen eye for design and copy
- Ability to manage multiple projects in a fast-paced, ever-evolving environment
- A passion for learning, experimentation, and continuous improvement
About the Company
BloomThis Flora Sdn Bhd
Hello. We're BloomThis, The Moments Company.
We're all about creating moments of happiness. From happy celebrations to romantic promises, reunions you can't wait to happen, to farewells you never want to end. Big or small - we believe life is filled with countless moments worth celebrating, whether with flowers or gifts.
Since 2015, BloomThis has been transforming the process of buying and receiving flowers. Our approach involves using technology to help people connect more meaningfully. To date, we have offices located in the Klang Valley, Penang, Johor Bahru and Singapore. As we continue to expand, we are looking for more people to join our exceptional team, which is also lovingly known as the #bloomsquad 💃🕺
We care about creating a diverse and inclusive team - so we welcome people from all backgrounds, with different perspectives, ideas and experiences to work with us 🙌🏻😃❤️