Job Purpose
- Accountable for financial and operational performance of fuel and shop business within the territory to achieve excellent Financial, Customer and HSSE targets.
- Implement new programs and initiatives for the overall Retail business to drive continuous improvement to ensure the business remains competitive in all areas ( facilities, design, image, offers, service) in the marketplace.
Key Accountabilities
- Develop and manage a partnership and relationship with retailers by providing value added business consultancy expertise in the areas of marketing, customer service, site controls, fuel and mart operations, safety, security and staff management with the aim to maximise profit of each site.
- Audit stations for compliance with Retail Operating Standards which covers the entire business operations including site and facilities cleanliness, tidiness, customer service, stock loss and HSSE.
- Check for compliance with all Federal and State regulations and directives.
- Check to detect signs of unexplained stock loss to ensure no product leak.
- Coach, motivate and develop retailers, station managers and site staff to deliver retail operational excellence based on customer complaints and Mystery Motorist audits.
- Ensure and review mart planograms are following standards.
- Review site operations, business trends and local area competition to identify opportunities for sales growth.
- Conduct market intelligence of competitors and report to Line Manager together with recommended actions.
- Actively promote culture of customer responsiveness among dealers and site staff to drive consistent delivery of excellence customer service.
- Monitor, investigate and resolve all customer complaints which cover a wide range of issues from service, product contamination, equipment failure and fraud.
- Provide continuous improvement in Retail facilities, image and offers and formulation of business strategy and operating procedures to ensure the business remains competitive in the marketplace.
- Collaborate with retailers to organise community fencing activity for building good customer relationship with surrounding neighbourhood area.
Key Dimensions
- Retailers : Stations with annual turnover of RM200,000,000 million and above.
- Mogas Volume : 120,000,000 million liters and above
- Diesel Volume : 80,000,000 million liters and above.
- Shop Sales : RM12 million and above.
- Station : 25 -30 Stations
Technical Competencies
- Business Analysis
- Business Continuity.
- Accounting.
- Contract management.
- Risk Assessment & Project management.
- Customer Relationship Management
- Procurement
Behavioural Competencies
- Communications skill.
- Presentation skill.
- Critical thinking.
- Decision making.
- Problem Solving
- Time Management
Qualifications
- Degree holder in Marketing / Business / Economic / Engineering related field or Equivalent
Experience and Knowledge
- Experience in business management/knowledge in retail service station environment or equivalent.
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About the Company
Boustead Petroleum Marketing Sdn Bhd (BHPetrol)
Boustead Petroleum Marketing Sdn Bhd, better known as BHPetrol was established on 14 February 2006. Since its inception the brand has grown stronger in its retail network with 400 retail service stations located throughout Peninsular Malaysia. These stations provide top quality products and services to millions of customers every year.
BHPetrol is committed in providing the best to the customers; hence, BHPetrol has developed the revolutionary advanced fuel called Infiniti – formulated with German additives to deliver maximum fuel performance with increased power and fuel economy. BHPetrol also operates about 300 convenience retailing stores (BHPetromart) within its retail service station network to provide further convenience to the customers. BHPetrol is also rewarding its customers through the eCard Loyalty Program to give various privileges every time they refuel or shop at BHPetrol.
Other than the service station business, BHPetrol is also involved in the distribution of LPG to households and commercial premises. The blending and distribution of a wide range of lubricants, championed under the well-known brand Syngard, adds another dimension to BHPetrol’s involvement in the thriving Malaysian economy.
As a local Malaysian Government Investment link company (GLIC), a subsidiary company under Malaysian Armed Forces Fund Board (LTAT) and Boustead Holding Berhad, BHPetrol continues to be active in strengthening and expanding it’s network and services throughout Malaysia.