Job Purpose
- Manages multiple petrol stations and marts in East Coast i.e. Pahang, Terengganu and Kelantan, ensuring they operate efficiency and meet sales targets.
- Manages and supervises dealer/operator/station manager, implementing company policies, analysing sales data and strategizing to improve performance.
- Responsible for maintaining high standard for customer service, optimizing staff performance, managing budgets and ensuring compliance with health and safety regulations.
- Implement new programs and initiatives for the overall Retail business to drive continuous improvement, overall growth and profitability.
Key Accountabilities
1. Leadership and Supervision:
- Provide direction, support, and mentorship to territory managers.
- Ensure territory managers are aligned with the company’s goals and objectives.
2. Performance Management:
- Set clear performance expectations for territory managers.
- Conduct regular performance reviews and provide constructive feedback.
3. Sales and Profitability:
- Drive sales growth and profitability through effective management of territory managers.
- Monitor and analyse sales performance across territories and implement improvement strategies.
4. Training and Development:
- Identify training needs and facilitate professional development opportunities for territory managers.
- Foster a culture of continuous learning and improvement.
5. Retail Operational Excellence:
- Ensure territory managers maintain high standards of site operations.
- Oversee compliance with company policies, procedures, and standards across territories.
6. Customer Satisfaction:
- Ensure territory managers prioritize customer service and satisfaction.
- Address escalated customer issues and ensure effective resolution.
7. Financial Management:
- Manage budgets and financial targets for the territories.
- Monitor expense control and profitability measures.
8. Strategic, Planning and Execution:
- Develop and implement strategic plans for the territories.
- Align territory activities with overall business objectives and strategies.
9. Reporting and Analysis:
- Prepare and present regular performance reports to senior management.
- Use data-driven insights to guide decision-making and strategy development.
10. Marketing and Promotions:
- Implement and supervise local marketing and promotional activities.
- Coordinate with marketing teams to drive traffic and sales.
11. Cross-Functional Collaboration:
- Collaborate with other departments, such as marketing, engineering, convenience retailing, customer service unit, distribution and supply chain, to support territory managers.
- Ensure effective communication and coordination across functions.
12. Compliance and Safety:
- Ensure all territories comply with health, safety and regulatory requirements.
- Conduct regular audits and risk assessments.
13. Stakeholder Engagement:
- Build and maintain relationships with key stakeholders, including suppliers and business partners.
- Represent the company in local business and community networks.
14. Innovation and Improvement:
- Encourage territory managers to identify and implement innovative practices.
- Drive continuous improvement initiatives to enhance operational efficiency and customer experience.
Key Dimensions
1. Retailers : Stations with annual turnover of RM350,000,000 million and above.
2. Mogas Volume : 230,000,000 million liters and above
3. Diesel Volume : 120,000,000 million liters and above.
4. Shop Sales : RM20 million and above.
5. Station : 81 -85 Stations
Technical Competencies
• Business Analysis
• Business Continuity.
• Accounting.
• Contract management.
• Risk Assessment & Project management.
• Customer Relationship Management
Behavioural Competencies
• Communications skill.
• Presentation skill.
• Critical thinking.
• Decision making.
• Problem Solving
• Time Management
Qualifications
- Degree holder in Marketing / Business / Economic / Engineering related field or Equivalent.
Experience and Knowledge
- Experience in business management /knowledge in retail service station environment or Equivalent.
About the Company
Boustead Petroleum Marketing Sdn Bhd (BHPetrol)
Boustead Petroleum Marketing Sdn Bhd, better known as BHPetrol was established on 14 February 2006. Since its inception the brand has grown stronger in its retail network with 400 retail service stations located throughout Peninsular Malaysia. These stations provide top quality products and services to millions of customers every year.
BHPetrol is committed in providing the best to the customers; hence, BHPetrol has developed the revolutionary advanced fuel called Infiniti – formulated with German additives to deliver maximum fuel performance with increased power and fuel economy. BHPetrol also operates about 300 convenience retailing stores (BHPetromart) within its retail service station network to provide further convenience to the customers. BHPetrol is also rewarding its customers through the eCard Loyalty Program to give various privileges every time they refuel or shop at BHPetrol.
Other than the service station business, BHPetrol is also involved in the distribution of LPG to households and commercial premises. The blending and distribution of a wide range of lubricants, championed under the well-known brand Syngard, adds another dimension to BHPetrol’s involvement in the thriving Malaysian economy.
As a local Malaysian Government Investment link company (GLIC), a subsidiary company under Malaysian Armed Forces Fund Board (LTAT) and Boustead Holding Berhad, BHPetrol continues to be active in strengthening and expanding it’s network and services throughout Malaysia.