We are looking for a User Acquisition & Retention Manager to drive sustainable growth by helping our users get the most out of our services. You will be mainly responsible for managing user acquisition campaigns and engagement workflows to drive user retention.
Missions:
User Acquisition:
- Plan and execute different paid acquisition campaigns (Traffic, App installs, Retargeting) on different advertising platforms Meta Ads, Google Ads, TikTok Ads, etc.)
- Come up with social media native creative concepts that drive exceptional user engagement and maximize conversions
- Monitor and improve KPIs such as CAC, ROI, conversion rates
- Explore new organic and paid growth channelsAnalyze overall campaign performance and measure impact on core business indicators (leads, listing views, new seller Listings)
User Retention:
- Setup high performing retargeting campaigns
- Create and continuously develop complex multi-channel engagement workflows(ush notifications, InApps, Emails)
- Personalize engagement messaging
- Develop a user segmentation strategy that aligns well with how users interact with our product
Analytics & Collaboration:
- Create performance dashboards to help gain insight into overall acquisition and retention performance
- Collaborate closely with Product, Data, and Tech teams to align user acquisition efforts with user product experience
Profil :
- Growth hacking and data-driven mindset with strong analytical skills
- Experience in digital marketing, growth, or CRM
- You are creative and like to experiment and test new things
- You like to dig deep in data analysis to uncover hidden trends and valuable insights
- Problem solver at heart
- Web knowledge and good technical skills (debug tagging/tracking, scripts, SDKs/pixels integration, html, javascript)
- Strong knowledge of acquisition channels and CRM tools
Tools : Meta Ads, Google Ads, Tiktok Ads, Braze, HubSpot, Firebase, Google Analytics, Looker, Excel/Google Sheets
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