Introduction
We’re looking for a Senior Campaigns Manager to lead the orchestration of campaigns across Ask & Embla and AMBI.
This role sits at the intersection of strategy, operations, and commercial performance, overseeing the full campaign lifecycle — from GTM planning and orchestration through to budget oversight, performance reviews, and continuous optimisation.
You will work closely with the Head of Marketing and cross-functional teams to ensure campaigns are well-planned, well-executed, and commercially grounded. This role requires someone who is comfortable navigating ambiguity, aligning stakeholders, and ensuring campaigns move forward with clarity and precision.
This is a senior individual contributor role suited for someone who enjoys both thinking strategically and operating with strong execution discipline.
What You'll Do
GTM Planning & Campaign Orchestration
- Own the end-to-end GTM planning process across Ask & Embla and AMBI
- Ensure campaigns are properly sequenced, paced, and aligned with commercial priorities
- Act as the single source of truth for campaign timelines, launches, and key marketing moments
- Work closely with Project Management, Merchandising, Creative, and Marketing teams to coordinate campaign execution
- Ensure campaigns are fully briefed, operationally ready, and commercially grounded before launch
Campaign Strategy & Execution
- Co-own the campaign direction and audience focus alongside the Head of Marketing
- Coordinate campaign execution across creative, product launches, and marketing channels
- Ensure strategy, execution, and performance remain aligned throughout the campaign lifecycle
- Identify opportunities to improve campaign workflows and operational efficiency
Campaign Performance & Reporting
- Own the performance reviews for campaigns across launches, promotions, and sales moments
- Define KPIs upfront and ensure campaigns are evaluated against clear performance benchmarks
- Deliver monthly, quarterly, and annual campaign reviews, highlighting wins, misses, and key learnings Feed insights back into future GTM planning to continuously improve campaign effectiveness
Campaign Budgeting
- Manage campaign budgets across departments and track spend against approved allocations
- Monitor and report on Marketing Efficiency Ratio (MER) across campaigns
- Flag budget risks and performance concerns early
Operations & Team Coordination
- Manage the marketing calendar and campaign stand-ups, ensuring teams remain aligned on priorities
- Maintain the GTM deck and campaign calendar as the single source of truth
- Ensure campaign templates and reporting frameworks are consistently used across the team
Who You Are
Must-Haves
- 5+ years of experience in campaigns, growth, or performance marketing
- Experience managing multi-channel campaigns from planning through to post-mortem analysis
- Strong understanding of campaign budgeting and marketing performance metrics, including MER
- Experience delivering structured reporting and performance reviews to senior stakeholders
- Excellent cross-functional collaboration skills with the ability to align multiple teams
- Comfortable operating with autonomy and ownership in a fast-paced environment
- Strong analytical mindset with the ability to turn campaign data into actionable insights
Solid project management skills, able to manage multiple campaigns simultaneously
Nice to Have
- Experience working in e-commerce, retail, lifestyle, or fashion brands
- Familiarity with marketing analytics tools, CRM platforms, and campaign tracking frameworks
- Experience working across multiple brands or product lines
- Background in both brand and performance marketing
- Experience mentoring or guiding junior marketers
This role reports directly to the Head of Marketing and plays a key role in ensuring campaigns are strategically aligned, operationally strong, and commercially effective.
About Ask & Embla and Ambi
Who We Are:
Ask & Embla is a rapidly growing jewelry brand born from alternative subcultures shaped by punk, goth, and music movements. We're based in Singapore, with a collective following of more than 850,000 across our social media channels. Our growth continues with the launch of Ambi, our piercing-focused jewelry brand, which carries the same spirit of self-expression as Ask & Embla.
As e-commerce brands, we ship internationally to a diverse customer base, and we are proud to be one of the leading brands worldwide in the alternative jewelry space. We’re passionate about creating a company that brings out the best in everyone, where individuals love to work and grow as a team. That means constantly learning, building new things, staying flexible about how and where we work, and empowering each other to do the proudest work of our lives.
Ask & Embla and Ambi are led by an ex-Googler and ex-Amazonian, supported by dozens of team members across multiple countries. We’re building the foundation to expand into several business verticals beyond e-commerce, while continuing our operations to fulfil thousands of orders each month.
Ready to Join Us?
If you're a results-oriented professional who thrives in a fast-paced environment, we encourage you to apply!
Learn More about Ask & Embla and Ambi:
Website - https://askandembla.net/
https://ambi.ooo/
Instagram - https://www.instagram.com/askemblastore/
https://www.instagram.com/ambi.ooo/
Facebook - https://www.facebook.com/AskEmblastore/
https://www.facebook.com/ooo.ambi/
Pinterest - https://www.pinterest.com/askemblastore/
https://www.pinterest.com/ambijewelry/
TikTok - https://www.tiktok.com/@askandembla_official
https://www.tiktok.com/@ambi.ooo
Why Work With Us?
We learn and build fast together, united not only by the purpose and passion of creating beautiful, expressive, and sustainably made jewelry, but also by a community that celebrates freedom in self-expression. Everyone deserves to be fully themselves, and our jewelry designs are contemporary emblems that let them do so with pride.
Job Details
Job Type:
Full-time
Expected hours: 40 per week
Benefits:
- Health insurance
- Paid time-off
- Employee discounts
- Professional development opportunities
Schedule:
- Day shift
Location:
- Singapore - 115 KING GEORGE'S AVENUE, Singapore 208561
- Remote - for locations outside of SG